THE BUSINESS OF ART: 8TH OF 12
Social media is the marketing platform of choice for many businesses, particularly small ones with a limited budget and Instagram is a fantastic, visual shop window f or artists. It's a great place to showcase your artwork, connect with like-minded artists in your community and further afield, be inspired by other creatives and discover competitions, exhibitions and what's going on in the art industry. The social media landscape is rapidly changing with new practices and trends emerging on a monthly basis – it can be hard to keep up. In this article we will touch on up-coming trends.
Social media remains one of the most costeffective marketing tools available to artists. Although Instagram remains the favourite for artists, many are finding Instagram and Facebook increasingly challenging for gaining new followers as the algorithm dictates engagement rules. As platforms ebb and flow in and out of favour, it is very much trial and error – finding whatever works best for you. I would recommend engaging on one, maybe two platforms to suit your work and lifestyle. Start in a small and authentic way
