Having been in the marketing, PR, and communications space spanning over 17 years for global brands, including Woolworths, Tanya Pato is passionate about cementing genuine relationships between brands and customers. In her own words, one of the many beauties and strengths of South Africa is that we’re not a homogenous society; it is rich in diversity and has a multicultural population. However, she continues, despite Mzansi’s unique cultural heritage and talent, some brands struggle to produce successful marketing communication content due to a lack of diversity, equity, and inclusion in the creative industry, resulting in a lack of engagement and resonance with consumers. This gap between brands and South Africans has propelled the Cape Town-based businesswoman to start a consultancy that specialises in cultural
