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KEY TAKEAWAYS:
1. Gen AI has the potential to transform 44% of the total work hours in 10 major European countries.
2. Done right, Gen AI opens up a trifecta of opportunities — economic, business and human.
3. Leaders will need to learn how to close the trust gap with workers, who are central to Gen AI-led transformation of work.
Generative AI (Gen AI) is set to transform vast swathes of industry in Europe when it comes to how, where and by whom work is performed. Customer service executives, banking employees, writers, art directors, legal assistants, coders, health providers, everyone will need to learn to work differently — hand-in-hand with Gen AI tools.
Success hinges on how organisations will reinvent work and prepare workers for a Gen AI-infused workplace. However, a recent study by Accenture shows that workers lack complete trust in their organisations to deliver positive outcomes. How can leaders close this trust gap? A group of organisations that are at the forefront of enterprise-wide reinvention can offer valuable insights into earning workers’ trust. Specifically, on how to lead and learn in new ways, reinvent work, reshape the workforce and prepare workers responsibly. At the core of it all is prioritising people throughout.