Until quite recently, many consumers probably associated Italian luxury menswear brand Ermenegildo Zegna with the traditional tailoring worn by bankers, lawyers, business high-fliers and politicians. One prominent example of the latter was former treasurer and prime minister, Paul Keating, who regularly sported pricey Zegna double-breasted suits in parliament.
Conventional corporate garb of the sort Keating favoured remains available at Zegna, but over the past decade the brand has undergone a dramatic evolution. They’re pursuing the ambitious goal of modernising
