Rotman Management

AI’s Effect on Jobs: Automation vs. Augmentation

ALMON BROWN STROWAGER, a New York undertaker from the 19th century, was fuming. He found out that a local phone switch operator — the wife of a competing undertaker — was redirecting his customer calls to her husband. Harnessing his entrepreneurial spirit, he set out to take all switch operators to their employment graves: He and his colleagues invented the Strowager switch, which automated the placement of phone calls in a network. The switch soon spread worldwide and, as a consequence, a job that had once employed over 200,000 Americans virtually disappeared.

While the pioneer researchers in new areas of artificial intelligence (AI) such as machine learning, deep learning, reinforcement learning and generative AI are probably not motivated by similar frustrations, their stated goals have nevertheless been to develop human-level machine intelligence. Sometimes the goal is to mimic a human; other times, a specific task or job is a template for their endeavours.

In the realm of image classification, the benchmark for AI researchers was superiority over humans — a goal that was achieved for some tasks in 2015. Human performance is also the benchmark for AI natural language processing and translation. OpenAI demonstrated that its GPT-4 model exhibits humanlevel performance on a wide range of professional and academic benchmarks, including a Bar exam and the SAT.

In 2016, AI pioneer and Turing Award winner Geoffrey Hinton remarked that time was up for radiologists and that no one should continue training in that field. Whether or not that holds true, recent developments in AI have reinforced the widespread belief that the intent of AI research is to replace humans in performing a wide variety tasks.

This view has not gone unquestioned. In his book Machines of Loving Grace, John Markoff celebrates researchers committed not to human replacement, but to human intelligence augmentation. He argues that the history of computer development demonstrates the scarceness of replacement alongside significant gains — both commercial and social — when computers are designed to be a tool that augments people’s skills.

Elsewhere, Stanford Professor has identified the erstwhile Turing Test — a test of a machine’s ability to exhibit intelligent behaviour equivalent to that of a human — as “an instrument of harm” between such applications and human capabilities and skills.

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