uilding Latin America’s largest, most recognized art fair is no small endeavor. For founder Zélika García, this achievement has been 20 years in the making. After studying art at Mexico’s University of Monterrey, Garcia began her journey to create Zona Maco with a visionary concept, firm ambition, and an unwavering belief in success. Though she intended to become an artist, her life plans changed with a visit to the Expo Arte Guadalajara art fair in the 1990s. García was especially affected by that fair’s ability to connect and foster Mexico’s creative communities. When the event closed permanently in 1998, she devised her own take on
