– Elizabeth Taylor
Estate agents often advise their clients to have the aroma of freshly brewed coffee lingering in their house on show day; others believe that the smell of an onion roasting in the oven will make prospective buyers feel at home.
Your house doesn’t have to be on the market or tidied up for guests though: Your sensory wellbeing has everything to do with how your house smells, how you experience the atmosphere of your home.
In the era of the metaverse (in which we now find ourselves) one of the things being talked about is multisensory integration. It means that the information which our senses gather from our environment stimulates certain responses, like joy and harmony. The atmospheric scent of your house, aeroplane cabin, Uber, car, bus, train or hotel room has everything to do with your sense of smell as the driver of how you feel, says Dr Ari Peralta in his webinar Sensory Wellness Development, presented by the Gobal Wellness Summit.
It’s no coincidence that almost every brand under the sun (even Harley-Davidson motorbikes!) is turning their attention to having a characteristic, appealing scent that the consumer will identify them with, and that shop shelves are full to bursting
