For the French, a métier is the pinnacle of artistry. The art of craft and the mastery of skill is coveted in this country that is the birthplace of haute couture. For Chanel, a House that is so embedded in the rich history of French fashion, the métier is revered even more, because it is the foundation that built this Maison—brick by brick, stitch by stitch.
The 19 arrondissement of Paris is known for its affiliation to the arts—home to the Philharmonie de Paris, the Cité des Sciences et de l’Industrie, Europe’s biggest science museum, and the Parc de la Villette, the cultural and artistic epicentre of the city. Today, an impressive façade adds to’s artistic vibe as it is chosen as the home of Chanel’s architectural tour de force, le19M. Out of Paris’ 20 arrondissements, choosing the 19, in part, is a homage to Gabrielle Chanel’s birth date, and also because of the artists in residence who populate the area—something that will make their artisans feel right at home. Designed to bring together 11 Maisons d’art in a single space, le19M is as impressive outside as it is in.
