There’s always a first for everything, and being at the Watches and Wonder premiere fair and calling it an exhilarating experience would be an understatement. Held in the Palexpo in Geneva, the fair is considered the most important watch week—or the fashion week for watches—by many in the industry, and it’s no wonder with 54 brands exhibiting, including the biggest names in the industry like Rolex and Cartier, over a packed-to-the brims seven day period, with an estimated 49,000 guests in attendance.
From the guest appearances—Gisele Bündchen to promote IWC’s latest launches—to the spectacular booths to outstanding launches, there was more than enough launches to keep the watch-loving community rapt for weeks after. I was astounded by the sheer abundance of choices for women’s watches. From cuff watches to ones
