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    McDonald's plant-based burger fizzles out — even in San Francisco, company says

    McDonald's had high hopes for its signature plant-based burger when it rolled out in California and Texas two years ago, but it turns out customers just weren't lovin' it. Joe Erlinger, the president of McDonald's USA, said during this week's Wall Street Journal Global Food Forum that the meatless burger had fizzled rather than sizzled. The McPlant, he put it bluntly, "was not successful" in ...
    by Hannah Fry, Los Angeles Times Jun 26, 2024 1 minute
    A McDonald's customer walks by an advertisement for the new McPlant Beyond Meat burger at a McDonald's restaurant on Feb. 14, 2022, in San Rafael, California.

    McDonald's had high hopes for its signature plant-based burger when it rolled out in California and Texas two years ago, but it turns out customers just weren't lovin' it.

    Joe Erlinger, the president of McDonald's USA, said during this that the meatless burger had fizzled rather than sizzled. The McPlant, he put it bluntly, "was not successful" in the San Francisco Bay Area or Dallas.

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