‘MARKETS ARE ABOUT THAT HUMAN CONNECTION’
Cheesemonger Gemma Williams, 41, sells award-winning cheeses at the historic Ruthin Market Hall in North Wales – a hive of artisans, traders, crafters and makers. Gemma lives with her husband Gilbert, 45, and daughter Siena, six, in Rhyl, North Wales.
My favourite thing is when someone comes to my stall and tries a sample of a cheese called Heb Enw. The common response is, ‘Oh, that’s lovely, what is it?’ When I tell them it’s a Welsh goat’s cheese, they’ll say, ‘I don’t normally like goat’s cheese,’ and I’ll say, ‘That’s probably because you’ve only tried a supermarket option.’ Artisan cheeses are so much better because they’re not industrially made.
Markets are about that human connection; trading at Ruthin is a way to reach customers a bit further away who might not be
