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The new Fray all-road bike might be late to Enve’s party, but it could prove to be the most popular arrival. It is the fourth bike in Enve’s lineup, coming after the Melee race bike and the Mog gravel bike, which were themselves preceded by the Custom Road, Enve’s bespoke US-made platform.
‘With the stock-size bikes, we started with the Melee because performance road products are what we are best known for,’ says Jake Pantone, Enve’s vice-president of product and brand. ‘After the Melee, the momentum of the market and, more selfishly, what the staff at Enve wanted