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MARCUS PADLEY THIS MONTH
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We all have a lot of trouble buying stocks that have gone up a lot and selling those that have gone down a lot. If that’s you, then I regret to inform you that you are being affected by a well-established financial concept that only affects soft-brained investors. It is called ‘anchoring’. Anchoring, also known as a ‘focusing bias’, is the use of a reference point against which to judge value.
The issue arises