The Atlantic

Amazon Decides Speed Isn’t Everything

Americans like two-day delivery. But they like cheap stuff even more.
Source: Illustration by Paul Spella / The Atlantic. Source: Getty.

Amazon has spent the past two decades putting one thing above all else: speed. How did the e-commerce giant steal business away from bookstores, hardware stores, clothing boutiques, and so many other kinds of retailers? By selling cheap stuff, but more specifically, by selling cheap stuff that arrived . It built the most expansive and logistics empire the United States has ever seen, capable of delivering almost any product imaginable to consumers within two days. As of March, roughly 180 million Americans were Amazon Prime subscribers, . Even at a moment

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