Business Traveller

SUGARLANDIA SPIRIT

The active volcano at the heart of the island offers fertile, nutrientpacked soil

Sugarlandia sounds like something out of a fairytale. The mythical setting of Willy Wonka's chocolate factory, perhaps. Turns out, it's the Filipino nickname for Negros Occidental, a province on the Philippines’ fourth largest island, Negros.

It doesn't take long to understand the basis for its nickname. Our drive from Bacolod-Silay Airport takes us through endless fields of cara morada (purple) sugarcane – the key ingredient in rum production – while tropical rain beats down on thriving plantations.

The area isn't well known on a global stage, and the tourism industry needs development, with few big-name hotels. But that might all be set to change. I've travelled to Sugarlandia to learn about the

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