STAR PRIZE
This month's Star Letter writer will receive a Business Traveller-branded Timothy Spirit carry-on case – the perfect travelling companion. For your chance to win, email your letter to editorial@businesstraveller.com including your full postal address and phone number. We reserve the right to edit letters.
TIMOTHY LONDON
Star letter
COMMUNICATION IS KEY
Having spent a long career managing airline frequent flyer programmes, followed by a decade consulting on travel loyalty schemes, I know a bad deal when I see one.
Plus, the golden rule of communicating change: be upfront about the forthcoming pros and cons. Especially the cons.
For many years, Hotels.com has had my loyalty, offering one of the most generous propositions in the travel space. After booking ten nights, you earn ten per cent flexible credit on your total spend. And all of this without being locked in to any one single hotel brand. It's great for the customer, but not so good for the bean counters.
And so I’s email informed me, “Good News – One Key is Coming.” It added that at the changeover I would earn OneKeyCash, and enthused about “more choice, instant rewards and more flexibility”.
