THE LIST OF 121 BOSSES who signed a letter backing Keir Starmer for prime minister conjures a peculiar vision of British business life.
Among the signatories were Emma Woods, chair of Ancient+Brave, a “bovine collagen” business offering “wellness” and “self-care” through expensive jars of powdered cowhide.
Also putting his name to the list was Asi Sharabi, CEO of Wonderbly, which sells personalised kids’ books with titles such as and . Then there was Max Alexander, the former CEO of Secret Cinema, which charges film fans £140
