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FOR MUCH OF THE LAST CENTURY, HARRODS HELD THE ROYAL Warrant, the positionnement haut de gamme on Brompton Road and the reputation for supplying anything its customers might crave. Not for nothing did its founder choose the motto Omnia Omnibus Ubique (“all things for all people, everywhere”) a clarion call to chic shoppers.
In 1923 an eccentric Courtauld heiress desirous of a lemur went first not to London Zoo