bringing relief to hungry
KFC’s Add Hope programme, which recently passed the R1 billion mark in its effort to fight malnutrition and hunger, has left an indelible mark on the lives of millions and become a powerful force for good. That’s the conclusion of an impact study, conducted in partnership with senior GIBS lecturer, Dr Tracey Toefey and DEZ Advisory Services, commissioned by KFC to mark the programme’s 15th anniversary.
Add Hope encourages customers to voluntarily add a R2 donation to their bill, which KFC then supplements.
