How the power of the Minions and Gen Z propelled the 'Despicable Me' franchise
LOS ANGELES — It was a spectacle (and for some, a menace) when droves of suit-clad young men showed up to theaters for 2022's "Minions: The Rise of Gru." Against all odds, the #Gentleminions social media phenomenon showed that the Minions — up until that point, a staple of Facebook memes shared by very-online moms — could evolve as a cultural touchstone for that coveted demographic, Gen Z. The ...
by Samantha Masunaga, Los Angeles Times
Jul 03, 2024
3 minutes
LOS ANGELES — It was a spectacle (and for some, a menace) when droves of suit-clad young men showed up to theaters for 2022's "Minions: The Rise of Gru."
Against all odds, the #Gentleminions social media phenomenon showed that the Minions — up until that point, a staple of Facebook memes shared by very-online moms — could evolve as a cultural touchstone for that coveted demographic, Gen Z. The Minions had come full circle, staying relevant to the children who first met the yellow mischief-makers in 2010's "Despicable Me" all the way through their young adult years.
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