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    Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
    Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
    Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
    Audiobook5 hours

    Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

    Written by Patrick Renvoise and Christophe Morin

    Narrated by Alan Taylor

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    About this audiobook

    The latest brain research is changing the way we think about sales. How can this help you increase your business?

    With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.

    Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

    In Neuromarketing, Renvoisé and Morin will help you learn:

    • The six stimuli that always trigger a response
    • The four steps to align content and delivery of your message
    • The six message building blocks to address the "old brain"
    • The seven powerful impact boosters to set your delivery apart from the rest

    Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others.

    Accompanying figures and charts are available in the audiobook companion PDF download.

    LanguageEnglish
    PublisherHarperCollins Leadership
    Release dateNov 9, 2021
    ISBN9781401606763

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    Reviews for Neuromarketing

    5/5

    16 ratings2 reviews

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    • 2/5
      where s the pdf to download tht the book keeps talking about

      1 person found this helpful

    • 5/5
      This book was so informative and inspiring! I’m going to listen to it again - with a notepad and pen so I can remind myself if some of the invaluable advice.