HBR's 10 Must Reads on Business Model Innovation
Written by Clayton M. Christensen, Mark W. Johnson, Rita Gunther McGrath and Steve Blank
Narrated by Christopher Douyard
4.5/5
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About this audiobook
If you listen to nothing else on business model innovation, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to: assess whether your core business model is going strong or running out of gas; fend off free and discount entrants to your market; reinvigorate growth by adding a second business model; adopt the practices of lean startups; develop a platform around your key products; and make business model innovation an ongoing discipline within your organization.
Clayton M. Christensen
CLAYTON M. CHRISTENSEN (1952–2020) was the Kim B. Clark Professor at Harvard Business School, the author of nine books, a five-time recipient of the McKinsey Award for Harvard Business Review’s best article, and the cofounder of four companies, including the innovation consulting firm Innosight. In 2011 and 2013 he was named the world’s most influential business thinker in a biennial ranking conducted by Thinkers50.
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Reviews for HBR's 10 Must Reads on Business Model Innovation
12 ratings1 review
- Rating: 5 out of 5 stars5/5Excellent book. Very intelligent explanations and strategies about Business models.