Audiobook6 hours
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
Written by Sean Callahan and Russell Glass
Narrated by A. T. Chandler
Rating: 4 out of 5 stars
4/5
()
About this audiobook
Is big data big time? Or just big hype? The Big Data-Driven Business makes the case that big data is for real. Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth. In an era when the customer both in the consumer world and the B2B world holds all the cards, it is imperative that businesses gain greater understanding of their customers and their prospects. And the key to achieving this is through big data, which provides a window to view a companys customers are and who a companys customers may be tomorrow. Topics include: What big data is and how it will transform enterprise Why major corporations are betting their companies on marketing technology Case studies of companies that are big data winners and losers How to change privacy, security, and remodel the marketing team in response to big data
Author
Sean Callahan
Sean Callahan is a freelance journalist and children's book author. He lives in Illinois with his wife and two daughters.
Related to The Big Data-Driven Business
Related audiobooks
Data Means Business: Level up your organisation to adapt, evolve and scale in an ever-changing world Rating: 5 out of 5 stars5/5Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, Revised and Updated Rating: 4 out of 5 stars4/5Think Bigger: Developing a Successful Big Data Strategy for Your Business Rating: 3 out of 5 stars3/5Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today's Businesses Rating: 3 out of 5 stars3/5The Deciding Factor: The Power of Analytics to Make Every Decision a Winner Rating: 3 out of 5 stars3/5Chasing Digital: A Playbook for the New Economy Rating: 5 out of 5 stars5/5Everybody Wants to Rule the World: Surviving and Thriving in a World of Digital Giants Rating: 0 out of 5 stars0 ratingsInfonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage Rating: 5 out of 5 stars5/5Competing on Analytics: The New Science of Winning Rating: 4 out of 5 stars4/5Data Smart: Using Data Science to Transform Information into Insight Rating: 4 out of 5 stars4/5Data Driven Business Transformation: How Businesses Can Disrupt, Innovate and Stay Ahead of the Competition Rating: 5 out of 5 stars5/5The Swipe-Right Customer Experience: How to Attract, Engage, and Keep Customers in the Digital-First World Rating: 0 out of 5 stars0 ratingsOutside Insight: Navigating a World Drowning in Data Rating: 4 out of 5 stars4/5Big Data at Work: Dispelling the Myths, Uncovering the Opportunities Rating: 4 out of 5 stars4/5Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage Rating: 0 out of 5 stars0 ratingsBig Data Analytics: Turning Big Data into Big Money Rating: 2 out of 5 stars2/5Building Digital Culture: A Practical Guide to Successful Digital Transformation Rating: 5 out of 5 stars5/5Big Data: A Complete Guide to the Basic Concepts in Data Science, Cyber Security, Analytics and Metrics Rating: 4 out of 5 stars4/5Keeping Up with the Quants: Your Guide to Understanding and Using Analytics Rating: 4 out of 5 stars4/5Fail Fast, Learn Faster: Lessons in Data-Driven Leadership in an Age of Disruption, Big Data, and AI Rating: 4 out of 5 stars4/5Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Rating: 4 out of 5 stars4/5From Data To Profit: How Businesses Leverage Data to Grow Their Top and Bottom Lines Rating: 0 out of 5 stars0 ratingsThe Innovation Ultimatum: How Six Strategic Technologies Will Reshape Every Business in the 2020s Rating: 5 out of 5 stars5/5The Sentient Enterprise: The Evolution of Business Decision Making Rating: 3 out of 5 stars3/5Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else Rating: 4 out of 5 stars4/5Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips Rating: 0 out of 5 stars0 ratingsThe Technology Fallacy: How People Are the Real Key to Digital Transformation Rating: 4 out of 5 stars4/5End of Abundance in Tech: How IT Leaders Can Find Efficiencies to Drive Business Value Rating: 0 out of 5 stars0 ratingsThe Digital Transformation Playbook: Rethink Your Business for the Digital Age Rating: 5 out of 5 stars5/5
Marketing For You
The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5
Reviews for The Big Data-Driven Business
Rating: 4 out of 5 stars
4/5
2 ratings0 reviews