Audiobook3 hours
Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition
Written by Andrea Coville and Paul B. Brown
Narrated by Karen Saltus
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
Today, when companies and customers are faced with an infinite number of messages, the word “relevance” has taken on a new meaning and dimension. We know that relevance matters, but what does that mean exactly? Andy Coville guides leaders and executives toward the realization that if they can focus on a single, guiding principle-a magnetic one-that permeates their brand or company, customers will not only engage but change thinking and behavior in turn. Relevance takes us through the dimensions of relevance-both qualitative and quantitative-in order to find the starting point on the Relevance Scale: where we are and where to go from here. The book walks the listener through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform. The author offers many examples as well as explaining messaging strategies.
Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
Whether you are working with a consumer product, a nonprofit, or a B2B company, Andy Coville believes you, your brand, or your company have the power to change and influence behavior and make an impact.
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Reviews for Relevance
Rating: 4.666666666666667 out of 5 stars
4.5/5
3 ratings1 review
- Rating: 4 out of 5 stars4/5Really deserved, it s a nice book we need more like this