Audiobook5 hours
Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business
Written by Barry Libert
Narrated by Pete Larkin
Rating: 0 out of 5 stars
()
About this audiobook
Social Nation describes how businesses can engage customers, employees, suppliers, and shareholders in a mutually beneficial alliance by creating a well-designed and managed portfolio of social media initiatives. This portfolio can deliver dramatic results, spurring innovation, improving product design, raising employee productivity, lifting retention rates for all stakeholders, and boosting sales and profitability. Aside from rewards, there are risks to be considered. This book gives readers practical guidance, for example warning against the temptation to engage in social media as a quick-fix marketing or public-relations gimmick. Distilling the cumulative experience of hundreds of professionals and customers, the book offers 100 concise, experience-based prescriptions to help readers consider how they can best use social media to realize their goals. Compelling case histories and anecdotes illuminate and entertain. Topics include: Create solid platforms: build a seamless, integrated community platform. The unconnected piecemeal approach can create a communications problem. Get registration right: convince community members to register and provide the personal information you need--without annoying them. Take the measure of Twitter: members of Twitter are not the captive old-media audiences of television and radio; they have to be wooed. Humanize your business. Moderate, dont censor: an online community reflects on its sponsors public image. Monitor the content it shares without censoring freedom and unpredictability.
Related to Social Nation
Related audiobooks
Branded!: How Retailers Engage Consumers with Social Media and Mobility Rating: 0 out of 5 stars0 ratingsLaddering: Unlocking the Potential of Consumer Behavior Rating: 0 out of 5 stars0 ratingsThe Science of Customer Connections: Manage Your Message to Grow Your Business Rating: 0 out of 5 stars0 ratingsInbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles Rating: 5 out of 5 stars5/5Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition Rating: 5 out of 5 stars5/5Fail Fast or Win Big: The Start-Up Plan for Starting Now Rating: 4 out of 5 stars4/5Viral Marketing Success Rating: 0 out of 5 stars0 ratingsBuild for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation Rating: 0 out of 5 stars0 ratingsSummary of Peter Thiel & Blake Masters's Zero to One Rating: 0 out of 5 stars0 ratingsBeyond Advertising: Creating Value Through All Customer Touchpoints Rating: 0 out of 5 stars0 ratingsCapital Catalyst: The Essential Guide to Raising Funds for Your Business Rating: 0 out of 5 stars0 ratingsStronger Through Adversity: World-Class Leaders Share Pandemic-Tested Lessons on Thriving During the Toughest Challenges Rating: 0 out of 5 stars0 ratingsThe Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business Rating: 0 out of 5 stars0 ratingsEntrepreneurship as Networking: Mechanisms, Dynamics, Practices, and Strategies Rating: 0 out of 5 stars0 ratingsTurbo Startups: Analysis of the 10 Most Successful Startups - The Rise of the Next Big Thing Rating: 3 out of 5 stars3/5The Liberated CEO: The 9-Step Program to Running a Better Business so it Doesn't Run You Rating: 0 out of 5 stars0 ratingsThe Modern Media Strategist: A practical guide to successfully getting your story told by the news media. Rating: 0 out of 5 stars0 ratingsThe New Corporate Facts Life: Rethink Your Business to Transform Today's Challenges into Tomorrow's Profits Rating: 0 out of 5 stars0 ratingsThe Agile Executive: Embracing Career Risks and Rewards Rating: 3 out of 5 stars3/5Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business Rating: 0 out of 5 stars0 ratingsThe Innovation Mandate: The Growth Secrets of the Best Organizations in the World Rating: 0 out of 5 stars0 ratingsEat People: An Unapologetic Plan for Entrepreneurial Success Rating: 3 out of 5 stars3/5Mastering the 7 Essentials of High-Growth Companies: Effective Lessons to Grow Your Business Rating: 0 out of 5 stars0 ratingsSelf Help Head Over Sales Rating: 0 out of 5 stars0 ratingsThirteeners: Why Only 13 Percent of Companies Successfully Execute Their Strategy--and How Yours Can Be One of Them, 2nd edition Rating: 0 out of 5 stars0 ratingsBusiness Risk Buster Intervenes 9 Rating: 5 out of 5 stars5/5Demystifying IT: The Language of IT for the CEO Rating: 0 out of 5 stars0 ratingsAgile Product Management: Product Vision & Stakeholder Engagement Rating: 1 out of 5 stars1/5The Decade Of Do: A new era for marketing and communications Rating: 0 out of 5 stars0 ratings
Marketing For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Storytelling: A Guide on How to Tell a Story with Storytelling Techniques and Storytelling Secrets Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5
Reviews for Social Nation
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews