Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy

Written by R "Ray" Wang

Narrated by Peter Berkrot

Surf the waves of change.

We are no longer an economy of products and services. The digital transformation demands that we focus our attention on experiences and outcomes. Business leaders and their organizations must shift to keeping promises-no matter how their customers interact with them.

The workforce has changed too. Employees expect to be able to determine when and how they will work, the technology they'll use, and the values their company will espouse.

Technology guru Ray Wang shows how organizations can surf the waves of change-how they can keep their promises. Current trends, when taken seriously, require a new way of thinking about business that includes five key areas: 1. Consumerization of technology and the new C-suite; 2. Data's influence in driving decisions; 3. Digital marketing transformation; 4. The future of work; and 5. Matrix commerce.

Digital disruption has changed how we do our work. But by mastering these trends you'll delight your customers with every interaction.

• Language: English
• Publisher: Ascent Audio
• Release date: Mar 7, 2023
• ISBN: 9781663724649

R "Ray" Wang

R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman, and Principal Analyst of Silicon Valley based Constellation Research Inc., which studies emerging business and technology trends, digital business model transformation, enterprise applications strategy, and the relationship between business leadership and technology adoption. He is widely respected for his insights into the business processes, models, and organizational designs required for successful adoption of new technology. Wang writes the popular blog “A Software Insider’s Point of View,” which draws tens of millions of page views each year. He lectures around the world and has given more than 100 keynotes every year since 2005. Wang has spoken at almost every major tech related conference, including Salesforce’s Dreamforce, Adobe Summit, IBM Think, HR Tech Conference, Microsoft’s Conferences, Google Next, and the World Economic Forum at Davos.