This Is Not a T-Shirt: A Brand, a Culture, a Community--a Life in Streetwear
Written by Bobby Hundreds
Narrated by Bobby Hundreds
5/5
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About this audiobook
The story of The Hundreds and the precepts that made it an iconic streetwear brand by Bobby Hundreds himself
Streetwear occupies that rarefied space where genuine "cool" coexists with big business; where a star designer might work concurrently with Nike, a tattoo artist, Louis Vuitton, and a skateboard company. It’s the ubiquitous style of dress comprising hoodies, sneakers, and T-shirts. In the beginning, a few brands defined this style; fewer still survived as streetwear went mainstream. They are the OGs, the “heritage brands.” The Hundreds is one of those persevering companies, and Bobby Hundreds is at the center of it all.
The creative force behind the brand, Bobby Kim, a.k.a. Bobby Hundreds, has emerged as a prominent face and voice in streetwear. In telling the story of his formative years, he reminds us that The Hundreds was started by outsiders; and this is truly the story of streetwear culture.
In This Is Not a T-Shirt, Bobby Hundreds cements his spot as a champion of an industry he helped create and tells the story of The Hundreds—with anecdotes ranging from his Southern California, punk-DIY-tinged youth to the brand’s explosive success. Both an inspiring memoir and an expert assessment of the history and future of streetwear, this is the tale of Bobby’s commitment to his creative vision and to building a real community.
Bobby Hundreds
Bobby Kim, also known as Bobby Hundreds, is the cofounder of The Hundreds, a pioneering streetwear label based in Los Angeles, as well as the Web3 project Adam Bomb Squad and the food media/festival company Family Style. He’s also the author of This Is Not a T-Shirt, a memoir about building a brand around community. Bobby is an artist, photographer, designer, writer, father, and husband.
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Reviews for This Is Not a T-Shirt
31 ratings5 reviews
What our readers think
Readers find this title to be a refreshing and inspiring look into Bobby's life and the streetwear culture. They appreciate Bobby's storytelling and honesty, and many have been motivated to continue with their own brands after reading. Overall, readers enjoy the concise and engaging nature of the book and find it to be a great read."
- Rating: 5 out of 5 stars5/5Wow!That was amazing, so enjoyed Bobby’s storytelling and honesty. There’s something about hearing it from the horses mouth that doesn’t grow old!
- Rating: 5 out of 5 stars5/5This was my first time listening to an audiobook and I’m so happy I chose this one to start off. Bobby inspired me so much to continue with my brand. I’ll definitely re listen to this book again to experience Bobby’s journey and advice all over again.
- Rating: 5 out of 5 stars5/5Loved the mindset of people over product. Didn’t know anything about his story but I’m glad I found this book.
- Rating: 5 out of 5 stars5/5It was a great read!!! Refreshing to hear it from
Bobby! - Rating: 5 out of 5 stars5/5one of the most concise books on streetwear culture and a look in to Bobby’s life