Before You Know It: The Unconscious Reasons We Do What We Do
Written by John Bargh
Narrated by George Newbern
4.5/5
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About this audiobook
For more than three decades, Dr. John Bargh has conducted revolutionary research into the unconscious mind, research featured in bestsellers like Blink and Thinking Fast and Slow. Now, in what Dr. John Gottman said was “the most important and exciting book in psychology that has been written in the past twenty years,” Dr. Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.
Dr. Bargh takes us into his labs at New York University and Yale—where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction. With infectious enthusiasm he reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as useful tricks to help you remember items on your to-do list, to shop smarter, and to sleep better.
Before You Know It is “a fascinating compendium of landmark social-psychology research” (Publishers Weekly) and an introduction to a fabulous world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.
John Bargh
John Bargh, PhD, is an award-winning social psychologist and the world’s leading expert on the unconscious mind. His research has appeared in over 190 publications. He is currently the James Rowland Angell Professor of Psychology at Yale University and director of the ACME (Automaticity in Cognition, Motivation, and Evaluation) laboratory. Before You Know It is his first book.
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Reviews for Before You Know It
53 ratings5 reviews
What our readers think
Readers find this title to be a wonderful and insightful book that provides valuable practical points for gaining control over one's life. It offers interesting and actionable advice, making it an enjoyable read. While some reviewers felt that it could have been summarized into a shorter length, overall, readers appreciate the practicality and usefulness of the information presented.
- Rating: 4 out of 5 stars4/5Very interesting book with actionable practical advice. I enjoyed it :)
1 person found this helpful
- Rating: 5 out of 5 stars5/5This is very amazing book with valuable practical points that we can use to gain control over our life and points which we unconsciously encounter everyday. This tells the real power of unconscious brain but THIS IS NOT ABOUT Believing or I AM AFFIRMATION kind of BULLSHIT but very practical doable things.
- Rating: 5 out of 5 stars5/5Wonderful insightful book. I got so much clearer on how myself and others function, and this has so many key information for our lives!
- Rating: 5 out of 5 stars5/5Interesting book to get a general idea about various curious researches on the topic of the unconscious. I found it quite light, entertaining, and I'll be able to use the exposed curiosities in various situations.
- Rating: 3 out of 5 stars3/5Could’ve been summarized into about 30 minutes worth of information. Learned some new things, but unnecessarily long and not anything life changing.