The Power of Experiments: Decision-Making in a Data Driven World
Written by Michael Luca and Max H. Bazerman
Narrated by Timothy Andrés Pabon
3/5
()
About this audiobook
How organizations―including Google, StubHub, Airbnb, and Facebook―learn from experiments in a data-driven world.
Have you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments―also known as randomized controlled trials―designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomized controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behavior. In this book, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.
Luca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money―eBay, for example, discovered how to cut $50 million from its yearly advertising budget―or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good―different ways that govenments are using experiments to influence or “nudge” behavior ranging from voter apathy to school absenteeism. Experiments, they argue, are part of any leader's toolkit. With this book, readers can become part of “the experimental revolution.”
Michael Luca
Michael Luca is Lee J. Styslinger III Associate Professor of Business Administration at Harvard Business School. His writing has appeared in publications including the Atlantic, Wall Street Journal, Harvard Business Review, and Slate.
Related to The Power of Experiments
Related audiobooks
Designing for Behavior Change: Applying Psychology and Behavioral Economics 2nd Edition Rating: 0 out of 5 stars0 ratingsSludge: What Stops Us from Getting Things Done and What to Do about It Rating: 5 out of 5 stars5/5Decoded: The Science Behind Why We Buy (2nd Edition) Rating: 5 out of 5 stars5/5The Tyranny of Metrics Rating: 4 out of 5 stars4/5The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Rating: 5 out of 5 stars5/5Summary of Judea Pearl & Dana Mackenzie's The Book of Why Rating: 0 out of 5 stars0 ratingsThe Cost-Benefit Revolution Rating: 5 out of 5 stars5/5Experimentation Works: The Surprising Power of Business Experiments Rating: 4 out of 5 stars4/5Behavioral Economics: The Basics Rating: 4 out of 5 stars4/5May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases And What We Can Do About It Rating: 0 out of 5 stars0 ratingsSmall Data, Big Disruptions: How to Spot Signals of Change and Manage Uncertainty Rating: 0 out of 5 stars0 ratingsThe Ethics of Influence: Government in the Age of Behavioral Science Rating: 4 out of 5 stars4/5Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen Rating: 0 out of 5 stars0 ratingsSimply Put: Why Clear Messages Win—and How to Design Them Rating: 4 out of 5 stars4/5Everyday Chaos: Technology, Complexity, and How We're Thriving in a New World of Possibility Rating: 4 out of 5 stars4/5Brilliant: The Art and Science of Making Better Decisions Rating: 5 out of 5 stars5/5The Drunkard's Walk: How Randomness Rules Our Lives Rating: 4 out of 5 stars4/5Simple Rules: How to Thrive in a Complex World Rating: 4 out of 5 stars4/5Rule Makers, Rule Breakers: How Tight and Loose Cultures Wire Our World Rating: 4 out of 5 stars4/5Misbelief: What Makes Rational People Believe Irrational Things Rating: 4 out of 5 stars4/5In Defense of Troublemakers: The Power of Dissent in Life and Business Rating: 4 out of 5 stars4/5The Necessity of Strangers: The Intriguing Truth About Insight, Innovation, and Success Rating: 0 out of 5 stars0 ratingsSuccess and Luck: Good Fortune and the Myth of Meritocracy Rating: 3 out of 5 stars3/5Decisions Over Decimals: Striking the Balance between Intuition and Information Rating: 0 out of 5 stars0 ratingsUnder the Influence: Putting Peer Pressure to Work Rating: 4 out of 5 stars4/5Whiplash: How to Survive Our Faster Future Rating: 4 out of 5 stars4/5What the Luck?: The Surprising Role of Chance in Our Everyday Lives Rating: 4 out of 5 stars4/5Stories, Dice, and Rocks That Think: How Humans Learned to See the Future–and Shape It Rating: 5 out of 5 stars5/5The Alignment Problem: Machine Learning and Human Values Rating: 5 out of 5 stars5/5
Marketing For You
The Catalyst: How to Change Anyone's Mind Rating: 5 out of 5 stars5/5Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The One Week Marketing Plan: The Set It & Forget It Approach for Quickly Growing Your Business Rating: 4 out of 5 stars4/5Yes!: 50 Scientifically Proven Ways to Be Persuasive Rating: 4 out of 5 stars4/5Influence, New and Expanded: The Psychology of Persuasion Rating: 4 out of 5 stars4/5Purple Cow: Transform Your Business by Being Remarkable Rating: 5 out of 5 stars5/5Easy Money: Cryptocurrency, Casino Capitalism, and the Golden Age of Fraud Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Pre-Suasion: Channeling Attention for Change Rating: 5 out of 5 stars5/5Contagious: Why Things Catch On Rating: 4 out of 5 stars4/5Traction: How Any Startup Can Achieve Explosive Customer Growth Rating: 5 out of 5 stars5/5Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Rating: 5 out of 5 stars5/5The Predictably Irrational Rating: 4 out of 5 stars4/5Summary: Traction: Get a Grip on Your Business: by Gino Wickman: Key Takeaways, Summary, and Analysis Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Wanting: The Power of Mimetic Desire in Everyday Life Rating: 5 out of 5 stars5/5The Tipping Point by Malcolm Gladwell - Book Summary: How Little Things Can Make a Big Difference Rating: 4 out of 5 stars4/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5How Are You, Really?: Living Your Truth One Answer at a Time Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5How to Write a Book This Weekend, Even If You Flunked English Like I Did Rating: 4 out of 5 stars4/5Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5$100M Leads: How to Get Strangers to Want to Buy Your Stuff Rating: 5 out of 5 stars5/5
Related categories
Reviews for The Power of Experiments
1 rating0 reviews