Winning Digital Customers: The Antidote to Irrelevance
Written by Howard Tiersky
Narrated by Howard Tiersky
()
About this audiobook
THE WALL STREET JOURNAL BESTSELLER with a foreword by the CIO of the NFL.
“No matter how experienced you are, you will learn something important from this book!”
—SPRINT Chief Digital Officer, Rob Roy
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:
• Organizational resistance,
• Outdated technology,
• Inadequate funding,
• The wrong talent, and
• Lack of alignment on what the vision for the future should be.
All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.
Howard Tiersky has been named one of the Top 10 Digital Transformation Influencers to follow today by IDG. As an entrepreneur, he has launched two successful companies that help large brands transform to thrive in the digital age. His dozens of Fortune 1000 clients have included Verizon, NBC, Viacom, Avis, Universal Studios, JPMC, Facebook, Spotify, and Amazon.
In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:
• Maximize their competitiveness in the market,
• Identify the quick wins that will help them out of the gate, and
• Ultimately drive the transformation needed to bring their company into alignment with today's digital world.
As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.
Related to Winning Digital Customers
Related audiobooks
Designed for Digital: How to Architect Your Business for Sustained Success Rating: 5 out of 5 stars5/5Always On: Digital Brand Strategy in a Big Data World Rating: 0 out of 5 stars0 ratingsGet to Aha!: Discover Your Positioning DNA and Dominate Your Competition Rating: 5 out of 5 stars5/5Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next Rating: 0 out of 5 stars0 ratingsValue as a Service: Embracing the Coming Disruption Rating: 5 out of 5 stars5/5Digital Simplified: Digital business enables growth, speed, & innovation—Digital transformation creates scale Rating: 0 out of 5 stars0 ratingsShifting the Balance: How Top Organizations Beat the Competition by Combining Intuition with Data Rating: 0 out of 5 stars0 ratingsRevenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth Rating: 2 out of 5 stars2/5Why Digital Transformations Fail: The Surprising Disciplines of How to Take Off and Stay Ahead Rating: 4 out of 5 stars4/5The Sentient Enterprise: The Evolution of Business Decision Making Rating: 3 out of 5 stars3/5Lean Customer Development: Building Products Your Customers Will Buy Rating: 4 out of 5 stars4/5Future Ready: The Four Pathways to Capturing Digital Value Rating: 4 out of 5 stars4/5Fail Fast or Win Big: The Start-Up Plan for Starting Now Rating: 4 out of 5 stars4/5Enterprise Artificial Intelligence Transformation Rating: 5 out of 5 stars5/5Reinvent: Navigating Business Transformation in a Hyperdigital Era Rating: 0 out of 5 stars0 ratingsDrive Business Performance: Enabling a Culture of Intelligent Execution Rating: 2 out of 5 stars2/5Creating Business Agility: How Convergence of Cloud, Social, Mobile, Video, and Big Data Enables Competitive Advantage Rating: 0 out of 5 stars0 ratingsHacking Digital: Best Practices to Implement and Accelerate Your Business Transformation Rating: 0 out of 5 stars0 ratingsAligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth Rating: 0 out of 5 stars0 ratingsGet in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies Rating: 0 out of 5 stars0 ratingsFuture Skills Rating: 5 out of 5 stars5/5The Open Innovation Revolution: Essentials, Roadblocks, and Leadership Skills Rating: 4 out of 5 stars4/5Inspired!: Take Your Product Dream from Concept to Shelf Rating: 0 out of 5 stars0 ratingsThe Lean Enterprise: How Corporations Can Innovate Like Startups Rating: 4 out of 5 stars4/5Cracking the CRM Code (English): How to Prevent Failures in Buying, Implementing and Using CRM Rating: 0 out of 5 stars0 ratingsThe Art of SaaS: A Primer on Building and Running a Healthy SaaS Business Rating: 5 out of 5 stars5/5
E-Commerce For You
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5How to Do Nothing: Resisting the Attention Economy Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 5 out of 5 stars5/5Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier Rating: 4 out of 5 stars4/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Rating: 5 out of 5 stars5/5The Dark Net: Inside the Digital Underworld Rating: 4 out of 5 stars4/5Options Trading: The Ultimate Beginners Guide to Trading like the Rich Rating: 5 out of 5 stars5/5Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Rating: 5 out of 5 stars5/5The E-Myth Enterprise Rating: 5 out of 5 stars5/5Affiliate Marketing: Secrets - The Simple Formula To Making $10,000+ Per Month In Passive Income Rating: 4 out of 5 stars4/5Platform: Get Noticed in a Noisy World Rating: 4 out of 5 stars4/5The Art of Social Media: Power Tips for Power Users Rating: 4 out of 5 stars4/5Options Trading for Beginners & Dummies Rating: 5 out of 5 stars5/5Starting A Business For Beginners & Dummies Rating: 5 out of 5 stars5/5Seo: The Ultimate Search Engine Optimization Guide for Marketers and Entrepreneurs Rating: 4 out of 5 stars4/5Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson Rating: 4 out of 5 stars4/5Chaos Monkeys Revised Edition: Obscene Fortune and Random Failure in Silicon Valley Rating: 4 out of 5 stars4/5NFTs Are a Scam / NFTs Are the Future: The Early Years: 2020-2023 Rating: 4 out of 5 stars4/5Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money Rating: 4 out of 5 stars4/5
Reviews for Winning Digital Customers
0 ratings0 reviews