The Book on Negotiating Real Estate: Expert Strategies for Getting the Best Deals When Buying & Selling Investment Property

Written by J Scott, Mark Ferguson and Carol Scott

Narrated by Brian Jester

Learn how to close more real estate deals. . . and make more money in the process!

Three expert investors and bestselling authors come together to show you how to get the most deals—and the best deals—on all of your investment property. With more than 1,000 successful real estate deals between them, J Scott, Mark Ferguson, and Carol Scott combine the science of negotiation with real world experience to dive into all aspects of the real estate negotiation process. From the first interaction with a buyer or seller, to renegotiating the contract after unexpected issues arise, to last-minute concessions at closing, you’ll learn everything you need to reach optimal agreements every time.

Along with a step-by-step guide to the negotiation process, this book also contains dozens of true-life stories that highlight how strong negotiation can result in more and better deals. Real dialogue examples will teach you what to say and how to say it, effectively strengthening your ability to close profitable transactions. Whether you’re a real estate investor, agent, beginner, or veteran, you can use these expert strategies to create dynamic end results!

Inside, you will learn:

• The psychology of building relationships to gain negotiating leverage
• How to uncover information to tip negotiating outcomes in your favor
• Strategies for defining optimal offers, counter-offers, and using concessions to get your deal to the finish line
• How to overcome objections and renegotiate issues that arise from contract contingencies
• Specific tips for making/receiving offers through agents and buying properties from banks/HUD
• And much more!

• Language: English
• Publisher: BiggerPockets Publishing
• Release date: Apr 22, 2024
• ISBN: 9781960178503

J Scott

J Scott spent much of his early career in Silicon Valley, where he held management positions at several Fortune 500 companies, including Microsoft and eBay. In 2008, J and his wife Carol decided to quit their corporate jobs, start a family, and focus on real estate investing. In the past ten years, they have bought, built, rehabbed, sold, lent-on and held over $60M in property all around the country. J is also the co-host of The BiggerPockets Business Podcast and the author of four books on real estate investing—including the best-selling pair The Book on Flipping Houses and The Book on Estimating Rehab Costs—which have sold more than 300,000 copies combined and have helped investors from around the world get started with real estate. J currently lives in Sarasota, Florida.