The Chronicles of StorySelling
Written by Sally ElAkkad
Narrated by Rawah
()
About this audiobook
In the world of business and marketing, stories have power. They have the power to capture attention, to resonate, to move people to action, to shape perceptions and to drive loyalty. Business leaders and marketers are increasingly recognizing the val-ue of Storyselling as a powerful strategic tool. As Peter Guber, a noted film producer and CEO of Mandalay Entertainment, said, “Stories have a unique power to move people’s hearts, minds, feet and wallets in the storyteller’s intended direction.”
Consider the case of Apple Inc. When Steve Jobs returned to Apple in the late 1990s, he faced a company on the brink of bankruptcy. To resurrect the brand, he used Storyselling to reframe the company’s image, recasting Apple as a rebellious upstart challenging an industry titan, Microsoft. He told con-sumers, “Here’s to the crazy ones, the misfits, the rebels, the troublemakers!” This narrative of thinking differently resonat-ed with consumers and helped turn Apple into one of the most valuable companies in the world.
Indeed, research backs the power of Storyselling. According to a study published in the Journal of Marketing in 2020, nar-ratives are proven to be more persuasive than facts alone. The study demonstrated that when participants were presented with a story, they were more likely to be persuaded by the content, even when the facts were identical to those presented without a story.
Related to The Chronicles of StorySelling
Related audiobooks
The Hook: How to Share Your Brand's Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success Rating: 5 out of 5 stars5/5Magnetic Stories: Connect with Customers and Engage Employees with Brand Storytelling Rating: 5 out of 5 stars5/5The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business needs One Rating: 5 out of 5 stars5/5SUMMARY - StoryBranding 2.0: Creating Stand-Out Brands Through The Power Of Story By Mr Jim Signorelli Rating: 0 out of 5 stars0 ratingsBrand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Rating: 4 out of 5 stars4/5One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself Rating: 0 out of 5 stars0 ratingsBuilding a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5Building a StoryBrand Summarized for Busy People Rating: 5 out of 5 stars5/5Start with the Story Rating: 0 out of 5 stars0 ratingsBigger Than This: How to Turn Any Venture into an Admired Brand Rating: 4 out of 5 stars4/5The Power of Social Media Stories Rating: 0 out of 5 stars0 ratingsBrand Now: How to Stand Out in a Crowded, Distracted World Rating: 5 out of 5 stars5/5SUMMARY - All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works By Seth Godin Rating: 0 out of 5 stars0 ratingsThe Laws of Brand Storytelling: Win—and Keep—Your Customers' Hearts and Minds Rating: 0 out of 5 stars0 ratingsMarketing: A Love Story: How to Matter to Your Customers Rating: 4 out of 5 stars4/5Good Is the New Cool: Market Like You Give a Damn Rating: 4 out of 5 stars4/5Make Your Idea Matter: Stand Out with a Better Story Rating: 5 out of 5 stars5/5How Cool Brands Stay Hot: Branding to Generations Y and Z Rating: 5 out of 5 stars5/5Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love Rating: 3 out of 5 stars3/5Power Stories: The 8 Stories You Must Tell to Build an Epic Business Rating: 5 out of 5 stars5/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Make It All About Them: Winning Sales Presentations Rating: 0 out of 5 stars0 ratingsMeaningful: The Story of Ideas That Fly Rating: 4 out of 5 stars4/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty Rating: 4 out of 5 stars4/5Sticking to My Story Rating: 0 out of 5 stars0 ratings
Performing Arts For You
Swingtime for Hitler: Goebbels’s Jazzmen, Tokyo Rose, and Propaganda That Carries a Tune Rating: 5 out of 5 stars5/5As You Wish: Inconceivable Tales from the Making of The Princess Bride Rating: 4 out of 5 stars4/5The Art of Racing in the Rain Rating: 4 out of 5 stars4/5The Best of Second City Rating: 4 out of 5 stars4/5Friends, Lovers, and the Big Terrible Thing: A Memoir Rating: 5 out of 5 stars5/5Born Standing Up: A Comic's Life Rating: 4 out of 5 stars4/5Becoming Free Indeed: My Story of Disentangling Faith from Fear Rating: 5 out of 5 stars5/5Being Henry: The Fonz . . . and Beyond Rating: 5 out of 5 stars5/5Here We Go Again: My Life In Television Rating: 4 out of 5 stars4/5The Grapes of Wrath Rating: 4 out of 5 stars4/5A Midsummer Night's Dream: Fully Dramatized Audio Edition Rating: 4 out of 5 stars4/5Julius Caesar: A Fully-Dramatized Audio Production From Folger Theatre Rating: 5 out of 5 stars5/5Birth of The Endless Summer: A Surf Odyssey Rating: 4 out of 5 stars4/5Create: Tools from Seriously Talented People to Unleash Your Creative Life Rating: 4 out of 5 stars4/5Romeo and Juliet: The Fully Dramatized Audio Edition Rating: 4 out of 5 stars4/5Dying of Politeness: A Memoir Rating: 5 out of 5 stars5/5Is this Anything? Rating: 4 out of 5 stars4/5Hamlet: Fully Dramatized Audio Edition Rating: 4 out of 5 stars4/5The Way I Heard It Rating: 5 out of 5 stars5/5I'm Your Huckleberry: A Memoir Rating: 4 out of 5 stars4/5Burn It Down: Power, Complicity, and a Call for Change in Hollywood Rating: 4 out of 5 stars4/5Bel Canto Rating: 4 out of 5 stars4/5Stories I Only Tell My Friends: An Autobiography Rating: 4 out of 5 stars4/5Still Foolin' 'Em: Where I've Been, Where I'm Going, and Where the Hell Are My Keys? Rating: 5 out of 5 stars5/5Othello: Fully Dramatized Audio Edition Rating: 4 out of 5 stars4/5The Power of Myth Rating: 5 out of 5 stars5/5Macbeth: Fully Dramatized Audio Edition Rating: 4 out of 5 stars4/5Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling Rating: 5 out of 5 stars5/5Dracula (dramatic reading) Rating: 4 out of 5 stars4/5Last Words: A Memoir Rating: 4 out of 5 stars4/5
Reviews for The Chronicles of StorySelling
0 ratings0 reviews