An Introduction to Selling at Mastery
By Jim Masson
()
About this ebook
Customers have been badly served in the marketplace over the last 25 years and it is getting worse. The profession has a horrible marketplace reputation. Retailers are having their markets and margins squeezed. Because of rising energy and food costs, today's average customers have less money and are being much more careful about where they will spend it. This opens up incredible opportunities for salespeople and businesses willing to lead the field by operating at mastery.
The “Selling at Mastery” self study program, which begins right here, will provide all the potent tools for individuals to offer the highest levels of customer service, create the highest levels of customer satisfaction and loyalty while securing their personal financial future.
This introduction explores what it takes to become a sales master. It delves into what the role of a master sales professional is and what it is not. There is an exploration of the primary source of obstacles to successful selling . Then the spotlight is shone on the factors that limit salespeople (and others) from rising to the levels of attainment they hope for. Why this happens is also explained. And, to finish off, chapter 5 concentrates on the most powerful of all the customers dominant buying motives. Understanding this powerful truth can improve your closing ratios dramatically. You supply the passion and Selling at Mastery will provide the knowledge for you to sell and serve at mastery.
At the end of this e-book, is an extensive list of the many, many topics covered in the “Selling at Mastery” 20 lesson, self study program. You will see that nothing is held back. There is also a special personal challenge in which you can positively impact the quality of salespeople and sales organizations with just one simple good deed.
Jim Masson
Jim Masson is a businessman, author, sales trainer and sales consultant with a selling career that spans nearly 50 years. He has sold and managed the sale of millions and millions of dollars worth of products and services. Plus, he spent many of those years, training salespeople to function as master professionals while helping to build award winning sales teams.Jim began his selling career while still in high school. While working part time for a full line General Motors dealership in a small town in Northern Ontario, Canada, he sold a pre-owned car at only seventeen years of age. He was pleasantly surprised when rewarded with a commission for that sale. It the first of many, and he discovered that getting paid for his efforts was indeed, very, very good!After attending Algonquin College Business Campus in Ottawa, Canada's capital, he owned and operated two small business before having a successful selling career with large automotive dealerships there, before relocating with his wife Wanda to Vancouver, British Columbia, in the early 1980s. There, Jim partnered for almost ten years in an automotive services business.After selling his interest in that business, Jim resumed his automotive career as Sales Manager and Sales Trainer with major automobile dealerships that achieved new levels of sales and customer satisfaction success. A number of sales people who he helped train have become nationally recognized as Sales Leaders and Sales Masters and several were promoted to Sales Management positions themselves.Jim has always recognized the tremendous need for professionalism in the selling industry and affordable training in all areas of selling and customer service. In order to share his extensive experience and success with those pursuing a career in the selling profession, Jim initially wrote his book, "Getting Paid is Good!!"He has also offered live sales training seminars to both sales novices and seasoned pros, through school board sponsored Continuing Education classes on Vancouver Island, where he and Wanda make their home.Now, he is very pleased to present to you, “An introduction to Selling at Mastery”along with a link to “Selling at Mastery”. Additionally, there is Manage Your Sales Floor at Mastery. These powerful e-books are a compilation of all the material that was initially presented over forty hours in his live, boot camp style seminar presentations, plus additional strategies, tools and concepts.These e-books have one defining purpose. That is, to provide effective and affordable Profession Development Training for individuals, business owners and sales managers, wishing to either upgrade their own selling skills or to train salespeople for a better future by learning how to sell as a master professional.
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Book preview
An Introduction to Selling at Mastery - Jim Masson
An Introduction to
Selling at Mastery
By Jim Masson
Author of
Getting Paid is Good!!
$$$
copyright 2012, Jim Masson
Smashwords Edition
all rights reserved
This ebook is licensed for your personal use only.
It may not be altered or recopied
without the written consent of the author.
However,
If you would like to share this book with another others,
as sincerely hope you will,
please direct them to download their own free copy
.at http://www.sellingatmastery.com/
Thank You.
$$$
Cover design by:
Gianni Grando
In-Print Graphic Design and Printing
Nanaimo B.C. Canada
Table of Contents
Acknowledgements
About the Author
Forward
Chapter 1: Defining a Master Professional Salesperson.
Chapter 2: What the role of a Master Professional Salesperson is
and What the Role is Not.
Chapter 3: Who puts up the most obstacles to the sale?
Chapter 4: Some of the self limiting behaviors some salespeople engage in and why they do so.
Chapter 5: The deepest underlying motivator that virtually every buyer brings to the table when they make any purchase.
$$$
Acknowledgements
First, I want to thank my wife, Wanda for taking significant time from her own work to help me with the editing and proofing of this body of work. Her eyes caught many errors in my original document and her unique prospective helped me adjust my dialogue to improve elements of communication. I am truly grateful.
This material has been brought together as a culmination of knowledge obtained in over forty five years in the sales and service profession. Throughout that time, I had many teachers. There were those who employed me. There were my early managers. There were my fellow salespeople. There were my employees. There were those who I was privileged to manage. They all shared their knowledge with me. There were outside sales trainers and authors who provided insights for me to examine. And, of course, there were my customers who taught me what I needed to do to serve and sell at mastery. To all, I am extremely grateful.
About the Author
Jim Masson is a businessman, author, sales trainer and sales consultant with a selling career that spans over 45 years. He has sold and managed the sale of millions and millions of dollars worth of products and services. Plus, he spent many of those years, training salespeople to function as master professionals while helping to build award winning sales teams.
Jim began his selling career while still in high school. While working part time for a full line General Motors dealership in a small town in Northern Ontario, Canada, he sold a pre-owned car at only seventeen years of age. He was pleasantly surprised when rewarded with a commission for that sale. It the first of many, and he discovered that getting paid for his efforts was indeed, very, very good!
After attending Algonquin College Business Campus in Ottawa, Canada's capital, he had a successful selling career with large automotive dealerships there, before relocating with his wife Wanda to Vancouver, British Columbia, in the early 1980s. There, Jim partnered for almost ten years in an automotive services business.
After selling his interest in that business, Jim resumed his automotive career as Sales Manager and Sales Trainer with major automobile dealerships that achieved new levels of sales and customer satisfaction success. A number of sales people who he helped train have become nationally recognized as Sales Leaders and Sales Masters and several were promoted to Sales Management positions themselves.
Jim has always recognized the tremendous need for professionalism in the selling industry and affordable training in all areas of selling and customer service. In order to share his extensive experience and success with those pursuing a career in the selling profession, Jim initially wrote his book, "Getting Paid is Good!!'' He has also offered live sales training seminars to both sales novices and seasoned pros. through school board sponsored Continuing Education classes on Vancouver Island, where he and Wanda make their home
Now, he is very pleased to present to you, "An introduction to Selling at Mastery"along with a link to "Selling at Mastery" These powerful ebooks are a compilation of all the material that was initially presented over forty hours in his live, bootcamp style