Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates

By Shawn Collins

In Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates, author Shawn Collins presents a three-step approach for affiliate managers to recruit, educate, and retain affiliates in their affiliate programs.

Drawing on his ten years of experience as an affiliate manager and his work as an affiliate marketer since 1997, Collins reveals a process for cultivating and maintaining relationships with affiliates.

The book describes a method that focuses on quality over quantity when it comes to affiliates, and it recommends working side by side with affiliates as valuable partners in a mutually beneficial affiliation.

Affiliate Manager Boot Camp: Recruiting, Educating, and Retaining Affiliates is not about the other nuts and bolts of starting and running an affiliate program. You won’t learn about policing affiliates, setting budgets and projections, determining commission rates, etc.

It’s all about recruiting, educating, and retaining affiliates for a strong affiliate program.

Collins’ first affiliate management book, Successful Affiliate Marketing for Merchants, published in 2001, was dubbed the “bible of affiliate marketing” by Revenue Magazine.

He also wrote the international best-selling Extra Money Answer in 2013, which was a step-by-step guide for creating an affiliate website.

• Language: English
• Publisher: Shawn Collins
• Release date: Aug 6, 2013
• ISBN: 9781301871384

Book preview

AFFILIATE MANAGER

BOOT CAMP

Recruiting, Educating and

Retaining Affiliates

Shawn Collins

Smashwords Edition - 2013

AFFILIATE MANAGER BOOT CAMP

Recruiting, Educating and Retaining Affiliates

© 2013 Shawn Collins. All rights reserved.

Smashwords Edition - 2013

DEDICATION

For all of the affiliate managers out there. It’s so much more than a job – it’s a balancing act built on passion. Thank you for all you do.

Table of Contents

INTRODUCTION

PART 1

Before You Start Recruiting Affiliates

PART 2

Recruiting Affiliates

PART 3

Educating Affiliates

PART 4

Retaining Affiliates

Resources for Affiliate Managers

INTRODUCTION

The management of affiliate programs has changed over the years. I got my first affiliate management job in 1997, and I didn’t have any experience at the time.

To say I bluffed my way into the job would be an understatement. At the time, I didn’t have any experience in, or knowledge of, marketing. Not a single class in college. Nothing. My sole strength for the position was that I recently had become an affiliate at Amazon, so I could talk the talk.

Fortunately, the company that was hiring was focused on creating an online medical bookstore in the model of Amazon.

And I was willing to work for cheap.

So, I got the job. That was the easy part. Then I actually had to figure out how to start and manage an affiliate program.

Making It Up

Back in the 1990’s there were no resources for affiliate marketers. None that I could find, anyway. I couldn’t even locate another affiliate manager in all of New York City. So I had to create processes to build the affiliate program.

It was a challenge to recruit affiliates at that time because no one had heard of affiliate marketing. I decided that the way to go was to drop the word affiliate and

Reviews for Affiliate Manager Boot Camp

[irina · Rating: 5 out of 5 stars]

Short and with lots of useful informations about the affliate market from the perspective of what an affliate manager should do