Top Secrets for Promoting Your Program with Ads, Written Materials, and the Phone

By Gini Graham Scott

This book features chapters on advertising your program effectively; creating professional brochures, fliers, and posters; writing impressive letters; and using proven telephone techniques. It discusses how to place ads and write powerful ad copy, and it describes strategies for calling and meeting with different types of people, including those with a wide network of contacts.

• Language: English
• Publisher: Gini Graham Scott
• Release date: Nov 10, 2009
• ISBN: 9781452336541

Gini Graham Scott

Gini Graham Scott, Ph.D., CEO of Changemakers Publishing and Writing, is an internationally known writer, speaker, and workshop leader. She has published over 50 books with major publishers on various topics and has written over 3 dozen children's books. Her published children's books include Katy's Bow, Scratches, The Crazy Critters First Visit, and Where's the Avocado? published by Black Rose Writing. She has published 8 children's books through her company Changemakers Kids and is a member of the Society of Children's Book Writers and Illustrators. She does workshops on self-publishing and creativity. She also helps clients write books as a ghostwriter and self-publish or find publishers and agents. Her websites are www.changemakerspublishgandwriting.com and www.ginigrahamscott.com.

Book preview

From the Success in MLM, Network Marketing, and Personal Selling Series...

Getting Started the Right Way

in MLM, Network Marketing,

and Personal Selling:

Top Secrets for Promoting Your Program

with Ads, Written Materials, and the Phone

by Gini Graham Scott, Ph.D.

www.ginigrahamscott.com

Smashwords Edition

Copyright 2009 Gini Graham Scott, Ph.D.

Smashwords Edition, License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each person you share it with. If you're reading this book and did not purchase it, or it was not purchased for your use only, then you should return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

TABLE OF CONTENTS

INTRODUCTION

CHAPTER 1: ADVERTISING YOUR PROGRAM EFFECTIVELY

CHOOSING THE RIGHT MEDIA

DEVELOPING SYSTEMATIC PROCEDURES FOR PLACING ADS

USING THE RIGHT APPROACH TO ATTRACT INTEREST

USING DIFFERENT ADVERTISING APPROACHES FOR THE SAME PROGRAM

Sample Ads Using These Principles

ADVERTISING THE INCOME POTENTIAL TO BUSINESS OPPORTUNITY SEEKERS

ADVERTISING THE ADVANTAGES OF JOINING YOUR SALES GROUP TO JOB SEEKERS

USING THE RIGHT APPROACH WHEN PEOPLE RESPOND TO YOUR AD

CHAPTER 2: CREATING PROFESSIONAL BROCHURES, FLIERS, AND POSTERS

DISTRIBUTING YOUR MATERIALS

How and Where to Distribute Materials

CREATING EFFECTIVE BROCHURES, FLIERS, AND POSTERS

MAKING BROCHURES AND FLIERS

Making Posters

CHAPTER 3: HOW TO WRITE IMPRESSIVE LETTERS

THE STEPS TO USING LETTERS EFFECTIVELY

DRAFTING YOUR LETTER

SOME SAMPLE LETTERS

CHAPTER 4: PROVEN TELEPHONE TECHNIQUES

SOME BASIC PRINCIPLES

Get Prepared before You Call

Have the Right Attitude

Open the Conversation with a Good Lead

Keep the Conversation Going Effectively

End the Conversation with a Good Close

RESPONDING TO CALLS ABOUT YOUR AD OR LETTER

SETTING APPOINTMENTS

Reconfirming Appointments

Following Up with No-Shows

STRATEGIES FOR CALLING DIFFERENT TYPES OF PEOPLE

Calling Friends, Relatives, or Acquaintances

Calling People Who Have Placed Their Own Ads

Calling Someone Looking for a Job

Calling Someone in a Direct Sales or Party Plan Sales Program

CALLING THOSE WITH A WIDE NETWORK OF CONTACTS

What to Say in Your Initial Call

What to Say in Your Follow-up Call

INTRODUCTION

Welcome to Book V in THE SUCCESS IN MLM, NETWORK MARKETING, AND PERSONAL SELLING SERIES. The focus here will be on advertising and promoting your product or service using publicity, flyers, brochures, other written materials, and the phone.

The book assumes that you have already selected your company, product, or service, know the basic principles of MLM and network marketing selling, and have started prospecting for customers and building a sales organization.

Here’s a complete list of all of the books and chapters in the series, so you can refer to others as needed to help you make your program a great success.

BOOK I: CREATING THE RIGHT ATTITUDE FOR SUCCESS

Chapter 1 How to Use MLM in Your Direct Sales Program

Chapter 2 Getting Prepared: Tips on Thoroughly Understanding Your Product and Company

Chapter 3 Staying on the Path to Success: The Importance of Persistence

Chapter 4 Setting Your Goals for Success

BOOK II: GETTING STARTED IN MLM AND NETWORK MARKETING SALES

Chapter 1 Basic Principles of Multi-Level and Network Marketing Selling

Chapter 2 Answering Objections

Chapter 3 How to Start Prospecting

BOOK III: ACQUIRING CUSTOMERS AND SPONSORING DISTRIBUTORS

Chapter 1 Taking Your Prospect to an Opportunity Meeting

Chapter 2 Putting on a Productive One-On-One Presentation

Chapter 3 Developing Customers and Turning Them into Distributors

Chapter 4 Hosting Meetings or Sales Parties at Home

Chapter 5 Five Tips for Selling Health Products Successfully

Chapter 6 Other Creative Ways to Present Your Program

BOOK IV: BUILDING A SALES ORGANIZATION

Chapter 1 How to Start Building an Organization

Chapter 2 Helping Your New Distributors Get Started

Chapter 3 Working with Your Distributors

BOOK V: PROMOTING YOUR PROGRAM WITH ADS, WRITTEN MATERIALS, AND THE PHONE

Chapter 1 Advertising Your Program Effectively

Chapter 2 Creating Professional Brochures, Filers, and Posters

Chapter 3 How to Write Impressive Letters

Chapter 4 Proven Telephone Techniques

BOOK VI: OTHER POWERFUL WAYS TO PROMOTE YOUR PROGRAM

Chapter 1 Participating in a Trade Show

Chapter 2 Becoming a Speaker to Promote Your Product

Chapter 3 Doing Your Own Publicity

So now, get ready, get set, and get ready to begin advertising and promoting your program or service to make sales and build your organization.

CHAPTER 1: ADVERTISING YOUR PROGRAM EFFECTIVELY

The type of advertising which will work best for you depends on numerous factors, especially your target market, product, and how much time, energy, and commitment you want to invest. While some distributors for products never advertise and only contact people they already know, especially those involved on a small-scale business, others use advertising extensively to go beyond their usual network of acquaintances, especially if they are making a serious commitment to the program.

Thus, the best approach for you depends on the type of product you are marketing, your target market, the receptivity of your personal network to purchase or distribute the product, and how actively you want to go beyond your own network. If you have contacts who would love the product or are business and sales oriented, and this is a sufficient pool of contacts for you, you don't need to advertise. But if your personal network is not very receptive to your