Innovate: Branding New Tablets

By Jesse Steele

Having grown up in Reed City, Michigan, home of Nartron, inventor of touchscreens, the author spent a decade in Asia surrounded by manufacturing technologies. Take that perspective for a new look at one good innovation idea. Look at the difference between Asia and the West through the eyes of an innovator and rethink innovation itself, creativity, and long-lasting products.

How do businesses need to prepare for the coming changes of the next ten years? Answer many questions and learn to ask many more while we branding and what the tablet ought to be.

• Language: English
• Publisher: Jesse Steele
• Release date: Jan 24, 2015
• ISBN: 9781311119520

Jesse Steele

Today's news, yesterday.TM I'm an American writer in Asia who wears many hats. I learned piano as a kid, studied Bible in college, and currently do podcasting, web contenting, cloud control, and brand design. I like golf, water, speed, music, kung fu, art, and stories.

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Innovate:

Branding New Tablets

Jesse Steele

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Copyright © 2015 Jesse Steele

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For Taiwan

Developer of technology,

The island-Israel of the Pacific,

The good nation China could have been,

The best friend American never admitted she had

Table of Contents

For Taiwan

Introduction

Cooperation and New Gadgets

New Tech and Programming vs New Products

Background of Technology

The First Basketball Shoe: The Last Casual Shoe

Productive People

Interpretation of Feedback

Concept: The Secure Power Tablet

The New Market

About the Author

Introduction

Generations of the past were known for making wild claims, such as that the tallest building had already been built at the end of LaSalle Boulevard in Chicago. So, the claim went, the statue atop the building didn’t need a face. As my father said looking down from Sears tower more than half a century later, They were right. I can’t see the statue at all. I’d be daft if it needed a face.

In the 1990’s, back when IBM’s ThinkPad™ had that stick pointer thing in the middle of the keyboard, I had the idea of a touch pad. I was in high school and wasn’t even old enough to drive a car. As I imagined it, the mouse pad sat on the right side of the laptop, not in the center. I wondered if the technology was possible at the time. A year later, I saw it in an Apple store in Grand Rapids, Michigan.

About ten years after that, I spent an hour and a half on the phone with a customer service rep from Verizon. I had an idea for a cell phone that children could use and that parents could control. It had four buttons, looked like an alien, was drop-proof, and could hang from the neck. Two months later, I saw the same phone in the Verizon store on Michigan Avenue on the Magnificent Mile in Chicago, right near the Wrigley building on the river.

I praise Verizon for listening to the customer. But I regret that the project couldn’t continue. I thought about that for the next ten years and concluded why it failed: We didn’t have a long-term follow-up plan.

I can’t blame Verizon because I never asked them to follow-up with me. But, looking back, the idea needed to be tested and retested. Target families needed to be identified and interviewed. I needed to discuss the results with Verizon through the second and third releases, and any future releases that would continue into the future. Feedback needed proper interpretation, which we’ll get to later.

For that idea, Verizon owes me nothing, just as I owe them nothing for an idea that neither of us followed-up with the other on. I do respect Verizon. But that experience also taught me two things: 1. My ideas may be worth considering and 2. my ideas need to be followed-up with. I will never again curse a company by giving free advice. That’s something my rich dad always warned me against. Free advice is the most costly, he would often say.

But that wasn’t my only innovation. Through my life I have had countless new ideas, only to see them in stores one or two years later. Some of them still have not appeared in the market, such a tablet concept I’ll discuss more and more as the book unfolds.

Another idea was the smartwatch… You know these smart-watches that connect to a wireless phone? Yeah. I had that idea and kept it to myself a few years back. The i'm Watch showed up a year later.

When I first conceived the idea of a smartwatch, it came after another product that the watch would compliment. I’m still keeping that idea to myself. But when I saw the i’m Watch without the first product I imagined, I doubted if it would be able to last. In all fairness, the i’m watch was brilliantly designed. But, i’m Watch closed their sales and went into voluntary liquidation on October 1, 2014, according to a press statement available on their