Writing Quick Press Releases
()
About this ebook
An event-management company was organizing an exhibition. Its marketing team sent out a press release about the show. Same day the press release was published, a major company sent a booking order for the next edition of the exhibition. Why? Because when they saw the printed press release in the newspaper, they knew they must be part of that show. This company has been exhibiting every year since that date.
A Swedish all-in-one portable coffee stand called Wheelys Cafe, started out as a campaign on IndiGoGo.com. The basic idea was that for $2,999, one can get a coffee stand with three built-in burners, running water, a loudspeaker, a high-powered electrical engine and a mobile application to manage everything. Thanks for a successful press release, their original campaign raised $372,295USD. It was 615% funded on August 17, 2015. This grand-slam success caught the eyes of the likes of BBC, CNN, Time, Daily Mail, Forbes, The New York Times, to name a few!
In writing and sending out your own press releases, you can gauge how they would affect your sales. When the positive results come in, you can write another press release or hire a professional to do it. You win anyway with this Guide to Writing Press Releases. You test a new marketing channel, save money, and learn more tricks to increase your sales.
Raouf Shabayek
Raouf Shabayek is a veteran blogger, editor, and book author, working in Dubai, UAE since 2001. He has worked in many publications and in various posts, which allowed him to deal closely with many and different nationalities in Dubai. He writes in his blog: Wajeez.com
Read more from Raouf Shabayek
For Young Entrepreneurs, Story of J.K. Rowling Rating: 4 out of 5 stars4/5For Young Entrepreneurs, Story of Tom Monaghan Founder of Domino’s Pizza Rating: 4 out of 5 stars4/5
Related to Writing Quick Press Releases
Related ebooks
Content That Converts: How To Create A Profitable And Predictable B2B Content Marketing Strategy Rating: 3 out of 5 stars3/5The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes! Rating: 3 out of 5 stars3/5Copywriting - Marketing Easy: Marketing Easy Rating: 2 out of 5 stars2/5Copywriting Secrets: A Do-It-Yourself Guide To Writing Ads That Sell Rating: 5 out of 5 stars5/5F#ck Content Marketing: Focus On Content Experience to Drive Demand, Revenue & Relationships Rating: 4 out of 5 stars4/5How to Manage Your PR Rating: 0 out of 5 stars0 ratingsCopywriting For Beginners Guide: The Ultimate Copywriter's Handbook to Writing Powerful Advertising, Sales and Marketing Copy Rating: 0 out of 5 stars0 ratingsEmail Copy That Sells: Build a better email marketing strategy and connect with more customers. Rating: 4 out of 5 stars4/5Copywriting: Think Write Create Rating: 0 out of 5 stars0 ratingsLove-Based Copywriting Books: Volumes 1 and 2 Rating: 5 out of 5 stars5/5Copywriting That Works! Rating: 0 out of 5 stars0 ratingsThe PR Paradox: How to Master the Art of PR as a Startup or Scale-up Rating: 0 out of 5 stars0 ratingsKiller Copywriting, How to Write Copy That Sells Rating: 0 out of 5 stars0 ratingsContent Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Well Spun: Big PR and Social Media Ideas for Small Business Rating: 0 out of 5 stars0 ratingsDIY Public Relations: Telling Your Story on a Zero-Dollar Budget Rating: 0 out of 5 stars0 ratingsPR: Fifty Years in the Field Rating: 0 out of 5 stars0 ratingsPublic Relations: An Easy, Step-by-step Guide to Creating a Public Relations Plan Rating: 5 out of 5 stars5/5A Modern Guide to Public Relations: Including: Content Marketing, SEO, Social Media & PR Best Practices Rating: 5 out of 5 stars5/5The PR Masterclass: How to develop a public relations strategy that works! Rating: 5 out of 5 stars5/5The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR Rating: 0 out of 5 stars0 ratingsNews Writing The Gathering , Handling and Writing of News Stories Rating: 0 out of 5 stars0 ratingsThe 10-Minute PR Checklist - Earn the Publicity You Deserve Rating: 4 out of 5 stars4/5Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Rating: 4 out of 5 stars4/5Top Secrets for Doing Your Own PR Rating: 5 out of 5 stars5/5Making News: A Straight-Shooting <Br>Guide to Media Relations Rating: 0 out of 5 stars0 ratingsThe Business of Influence: Reframing Marketing and PR for the Digital Age Rating: 0 out of 5 stars0 ratings
Marketing For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content Rating: 4 out of 5 stars4/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5The Catalyst: How to Change Anyone's Mind Rating: 4 out of 5 stars4/5Win In Court Every Time Rating: 5 out of 5 stars5/5The Millionaire Next Door Rating: 4 out of 5 stars4/5The Best Credit Repair Manual Ever Written Rating: 5 out of 5 stars5/5How to Write Copy That Sells: The Step-By-Step System For More Sales, to More Customers, More Often Rating: 4 out of 5 stars4/5Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5INSPIRED: How to Create Tech Products Customers Love Rating: 5 out of 5 stars5/5The Passive Income Cheat Sheet Rating: 4 out of 5 stars4/5Invisible Influence: The Hidden Forces that Shape Behavior Rating: 4 out of 5 stars4/5Pre-Suasion: A Revolutionary Way to Influence and Persuade Rating: 4 out of 5 stars4/5Quiet Leadership: Six Steps to Transforming Performance at Work Rating: 4 out of 5 stars4/5Robert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 4 out of 5 stars4/5Ogilvy on Advertising in the Digital Age Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Six Figure Blogging Blueprint Rating: 5 out of 5 stars5/5The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition) Rating: 4 out of 5 stars4/5How to Start a Nonprofit Organization: The Complete Guide to Start Non Profit Organization (NPO) Rating: 4 out of 5 stars4/5Mastering ChatGPT: 21 Prompts Templates for Effortless Writing Rating: 5 out of 5 stars5/5Affiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsAlchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life Rating: 4 out of 5 stars4/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5
Reviews for Writing Quick Press Releases
0 ratings0 reviews
Book preview
Writing Quick Press Releases - Raouf Shabayek
Writing Quick Press Releases
By Raouf Shabayek
ISBN: 978-1-3115-2872-8
Smashwords Edition
Copyright © 2015-2016 Raouf Shabayek
All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, mechanical, electronic, photocopying, recording, or otherwise, without written permission from the publisher.
Smashwords Edition, License Notes
This eBook is licensed for your personal enjoyment only. This eBook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Special thanks to Irving Torres for designing the cover for this eBook,
to Tejas Morey for his input and help in putting together this eBook,
to Nadine for proofing my text, and to you my fine reader!
Testimonials:
Raouf did the hard work for us all to standardize and create the formula for the modern day press release. Combine that with the list of the public relations contacts and power words and he basically did the job for us.
- Ryan Hart, Hart Ventures, US
This guide should be a required reading for all UAE PR people. I especially like the idea of killing your darlings! And so important to hammer home the importance of properly targeted press releases. I used to receive so much rubbish that I would never use in a million years!
-Georgia Lewis, The National Motoring deputy editor, UAE
Table of Contents
Introduction
1 - Suggested Title / Main Headline / Slug for your PR
2 - Sub Title / Sub Headline
3 - Opening Paragraph
4 - Secondary Paragraph(s)
5 - Stats & Figures
6 - Quotes
7 - About / Boilerplate
8 - Contacts
Power Words List
Tips
Now What?
My Special Offer
Examples Of Successful Press Releases
Samples by Readers
Appendix 1: Copywriting 101 for Press Releases & Sales Letters