Picture Frame Marketing For Coaches: Simple Shortcut for Shining a Spotlight on You!

By Deborah Tutnauer, MEd, MSW

Do you find yourself saying things like, “I love to coach, but I hate to sell,” or “I’m a great coach, but I struggle to find new clients?” You may have said them yourself, or heard others say the same things. You love what you do, but you dislike the business aspect of it. When you engage in a profession for passion and purpose you often don’t realize that marketing yourself and your services is part of that business. If you’re missing this key component, however, then you’re unable to do the part you actually love. Many individuals who are self-employed in the service industry, such as coaches and consultants, find themselves stymied by the process of marketing and the perception of selling. That’s not what you were trained to do, yet it has become a vital part of your career.

The purpose of Picture Frame MarketingTM is to shine the spotlight on YOU as the outstanding coach that you are. There are multitudes of people out there who are waiting to benefit from your expertise, dedication, and passion. Reaching your full potential as a coach means finding and connecting with these individuals. Of course there are plenty of ways you can connect through social media, websites, and other internet outlets. While I can teach you this as well, the point of Picture Frame MarketingTM is to be different; to make you truly stand out!

Here’s the thing ... You can follow the typical techniques for promoting your business, which may prove successful for you. The point is not to follow the crowd, though – it’s to stand out from the crowd! You don’t want to get lost in all the marketing noise; to be another body shuffling along through the online marketing avenues and paid advertising venues. You want to stand outside of the parade, where others can actually see you. This means using different methods and communicating in a unique way that turns the spotlight to YOU. How does Picture Frame MarketingTM help you do this? We combine the newest technology for instant and automated communication with one of the oldest methods of connection (aside from the human voice).

After twenty-five years in the coaching profession, intermingled with eight years of marketing “things” versus “services,” I decided that it was time to write this guide book. Rather, I felt that I was required to write this book. YOU understand better than anyone that coaching is a profession submerged in the service of others. Coaches wear many hats: motivators, speakers, listeners, analyzers, and therapists. We perform many duties for the purpose of achieving one goal: helping people prosper in their lives.

Picture Frame MarketingTM will help you reach more people who are waiting for you to help them.

• Language: English
• Publisher: Deborah Tutnauer, MEd, MSW
• Release date: Sep 30, 2016
• ISBN: 9781370308194

Book preview

Picture Frame Marketing for Coaches:

Simple Shortcut for Shining a Spotlight on YOU!

By Deborah Tutnauer, MEd, MSW

Smashwords Edition

Copyright© 2016 Deborah Tutnauer, LLC

Published by Deborah Tutnauer, LLC

Colorado, USA

All rights reserved. No part of this book may be reproduced in any form without the permission in writing from the author. Reviewers may quote brief passages for use in reviews.

DISCLAIMER

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying or recording, or by any information storage and retrieval system, or transmitted by email without permission in writing from the author.

Neither the author nor the publisher assumes any responsibility for errors, omissions, or contrary interpretations of the subject matter herein. Any perceived slight of any individual or organization is purely unintentional.

The author has made every effort to ensure the accuracy and efficacy of the information within this book was correct at the time of publication. The author does not assume and hereby disclaims any liability to any party for loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from accident, negligence or any other cause.

Brand and product names are trademarks or registered trademarks of their respective owners.

Picture Frame Marketing ™ is a phrase created by Deborah Tutnauer, LLC for a handy visual representation with words, of the specific marketing methods shared in this book. It in no way relates to the marketing of actual picture frames.

Smashwords Edition, License Notes

Thank you for downloading this ebook. This book remains the copyrighted property of the author, and may not be redistributed to others for commercial or non-commercial purposes. If you enjoyed this book, please encourage your friends to download their own copy from their favorite authorized retailer. Thank you for your support.

Table of Contents

Preface

Chapter 1 – The Service Professional’s Marketing Dilemma

Chapter 2 – What Do YOU Market as a Coach?

Chapter 3 – What Everyone Else is Doing

Chapter 4 – The Picture Frame Marketing™ Difference

Chapter 5 – SMS Marketing Magic

Chapter 6 – People Love Mail

Chapter 7 – Where Are My New Clients?

Chapter 8 – Follow Up Fortune

Chapter 9 – Now What?

Preface

After twenty-five years in the coaching profession, intermingled with eight years of marketing things versus services, I decided that it was time to write this guide book. Rather, I felt that I was required to write this book. YOU understand better than anyone that coaching is