Uncertainty and Expectation: Strategies for the Trading of Risk

By Gerald Ashley

In this entertaining and thoughtful book, Gerald Ashley  sets out to explain what trading is, and lays out a modus operandi for being a  trader and investor. He draws upon market anecdotes and examples from the past,  seeking to debunk many myths surrounding financial markets, and to try and make  the reader understand the real processes, risks and rewards that drive  investment.

In particular he examines ideas in market and individual investor behaviour,  and questions the usefulness of many of todays standard investment  techniques including benchmarks, charts, analysts and 'gurus'. He also lays out  simple precepts for understanding investment risk and suggests ideas for  managing your investments in today's markets.

• Language: English
• Publisher: Wiley
• Release date: Aug 5, 2005
• ISBN: 9780470864708

Gerald Ashley

Gerald Ashley is an advisor, writer and speaker on business risk and decision making. He has over thirty years experience in international finance, having worked for Baring Brothers in London and Hong Kong, and the Bank for International Settlements in Basel, Switzerland. He is now Managing Director of St. Mawgan & Co which he co-founded in 2001, a London-based consultancy specialising in strategy consulting, risk management and decision making in finance, business and risk-taking. He is a Visiting Fellow at Newcastle Business School and a regular contributor in the press. Terry Lloyd has spent over thirty years in the world of business development. Trained as a mechanical engineer, he joined Rolls Royce Aero Engines in the compressor design office, before joining the Mechanical Engineering Department of Nottingham University, within a team solving technical problems using early computer systems. During his time there he was awarded his PhD. He then moved into mainstream computing where, at Perkin Elmer, he helped to design and develop the first commercial software suite for mini-computers. From there he moved in to financial software including trading room technology and financial data. He is now a director of St. Mawgan & Co.

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