How To Market And Sell Your Products And Services To the Kenyan Diaspora

By Diaspora Publishers

This book provides Kenyan businesses with the necessary information to help them market and sell their products and services to Kenyans in the diaspora. It contains a list of Kenyan diaspora organizations, Kenyan diaspora churches, Kenyan diaspora social networks, and Kenyan diaspora media and how to contact them. We also provide you with information to help you understand the Kenyan diaspora, their investment trends, and the professional standards that appeal to the diaspora. This e-book is your road map to the heart of the Kenyan diaspora!

• Language: English
• Publisher: Diaspora Publishers
• Release date: Oct 30, 2017
• ISBN: 9781370733590

Book preview

How to Market and Sell Your Products and Services

to the Kenyan Diaspora

Diaspora Publishers

Copyright 2017 By Diaspora Publishers

E-Mail: [e-mail]

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please purchase your own copy. Thank you for respecting the hard work of this author.

Table of Contents

Why This Book

Why an E-Book

Understanding the Kenyan Diaspora

How to Reach the Kenyan Diaspora

Kenyan Organizations in the Diaspora

Kenyan Churches in the Diaspora

Kenyan Social Networks and Institutions in the Diaspora

Kenyan Media Outlets in the Diaspora

Investment Trends Among the Diaspora

Cause Marketing to the Diaspora

What the Diaspora Expects from You

Kenyan Diaspora Policy

Why This Book

We have lived in the diaspora for more than 20 years. We go back to Kenya often. Every time when we are in Kenya, we spend a lot of time answering questions from enterprising Kenyans who want to know how they can sell or market their products and services to the Kenyan Diaspora. We have talked to banks, property developers, tour company operators, churches, NGOs, and many others interested in engaging and communicating with the Diaspora.

Given this widespread interest in engaging with the diaspora, we finally decided to write a book to serve as a resource for anyone who wants to sell or market their products and services to the diaspora. Perhaps you are not selling any products but have a cause that you feel passionately about and you want to engage the diaspora to promote your cause. We will show you some avenues for doing that as well.

This book will help you understand the general profile of Kenyans in the diaspora, where they