Ebook183 pages2 hours
Start With the Future and Work Back: A Heritage Management Manifesto
Rating: 0 out of 5 stars
()
About this ebook
Start With the Future and Work Back: A Heritage Management Manifesto is a lively, often amusing, but seriously perceptive take on the business of history and the history of business. The book explores The History Factory’s role in creating and shaping the global heritage management industry, drawing on its work with a broad array of corporations and the original business characters the firm has served since its founding in 1979.
At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment.
Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive.
The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.
At its heart, the book is a 21st century survey of innovative business leadership that builds on the stories of courageous leaders at corporations willing to dig deeply into their inventory of experiences to support authentic communications, establish credible brand positioning, and improve employee retention and recruitment.
Iconic examples of inside-out business positioning using heritage range from the sartorial remake of Brooks Brothers to stories of innovation told by company employees at Subaru; from New Balance’s immersive global headquarters exhibit that aptly conveys its dynamic culture to the creation and maintenance of the Wrigley archive.
The book makes a powerful case for the brand value of applying corporate heritage for companies seeking to grow and remain relevant in a competitive, global economy.
Related to Start With the Future and Work Back
Related ebooks
Randhurst: Suburban Chicago's Grandest Shopping Center Rating: 0 out of 5 stars0 ratingsThe Corporation as Family: The Gendering of Corporate Welfare, 1890-1930 Rating: 0 out of 5 stars0 ratingsWeinstock's: Sacramento's Finest Department Store Rating: 0 out of 5 stars0 ratingsFading Ads of Philadelphia Rating: 0 out of 5 stars0 ratingsThe Scrap Book. Volume 1, No. 2 April 1906 Rating: 0 out of 5 stars0 ratingsThe Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management Rating: 4 out of 5 stars4/5Toledo's Three Ls: Lamson's, Lion Store and Lasalle's Rating: 5 out of 5 stars5/5Tufting Legacies: Cobble Brothers to Card-Monroe: the Story of the Men Who Revolutionized the Carpet Industry Rating: 0 out of 5 stars0 ratingsNever Mind the Bosses: Hastening the Death of Deference for Business Success Rating: 4 out of 5 stars4/5Wave Rider: Leadership for High Performance in a Self-Organizing World Rating: 5 out of 5 stars5/5Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business Rating: 3 out of 5 stars3/5Live in Contemporary China Rating: 0 out of 5 stars0 ratingsThreshold Resistance: The Extraordinary Career of a Luxury Retailing Pioneer Rating: 0 out of 5 stars0 ratingsSources of Business Information: Revised Edition Rating: 0 out of 5 stars0 ratingsAbraham and Straus: It's Worth a Trip from Anywhere Rating: 0 out of 5 stars0 ratingsDesigners Don't Have Influences Rating: 0 out of 5 stars0 ratingsGraphic Design Rants and Raves: Bon Mots on Persuasion, Entertainment, Education, Culture, and Practice Rating: 3 out of 5 stars3/5Daring Choices: Stories From An International Life in Politics, Business, and Technology Rating: 0 out of 5 stars0 ratingsThe Genius of the System: Hollywood Filmmaking in the Studio Era Rating: 5 out of 5 stars5/5Service and Style: How the American Department Store Fashioned the Middle Class Rating: 3 out of 5 stars3/5Summary of The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution | Conversation Starters Rating: 0 out of 5 stars0 ratingsProfit Margins: The American Silent Cinema and the Marginalization of Advertising Rating: 0 out of 5 stars0 ratingsMillion Dollar Mistakes: Steering Your Music Career Clear of Lies, Cons, Catastrophes, and Landmines Rating: 0 out of 5 stars0 ratingsTake a Lesson: Black Achievers on How They Made It and What They Learned Along the Way Rating: 0 out of 5 stars0 ratingsWhat You Do Is Who You Are: How to Create Your Business Culture Rating: 4 out of 5 stars4/5Charismatic Capitalism: Direct Selling Organizations in America Rating: 0 out of 5 stars0 ratingsThe Politics of the Superficial: Visual Rhetoric and the Protocol of Display Rating: 0 out of 5 stars0 ratingsNow You Know Nashville Rating: 0 out of 5 stars0 ratings
Corporate & Business History For You
Good to Great: Why Some Companies Make the Leap...And Others Don't Rating: 4 out of 5 stars4/5The House of Morgan: An American Banking Dynasty and the Rise of Modern Finance Rating: 5 out of 5 stars5/5Built to Last: Successful Habits of Visionary Companies Rating: 4 out of 5 stars4/5Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Rating: 5 out of 5 stars5/5No Filter: The Inside Story of Instagram Rating: 4 out of 5 stars4/5Only Yesterday: An Informal History of the 1920s Rating: 5 out of 5 stars5/5The Reckoning Rating: 4 out of 5 stars4/5Pharma: Greed, Lies, and the Poisoning of America Rating: 5 out of 5 stars5/5A Secret History of Brands: The Dark and Twisted Beginnings of the Brand Names We Know and Love Rating: 4 out of 5 stars4/5Fordlandia: The Rise and Fall of Henry Ford's Forgotten Jungle City Rating: 4 out of 5 stars4/5Up Close and All In: Life Lessons from a Wall Street Warrior Rating: 5 out of 5 stars5/5Billion Dollar Whale: the bestselling investigation into the financial fraud of the century Rating: 4 out of 5 stars4/5Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World Rating: 4 out of 5 stars4/5Good To Great And The Social Sectors: A Monograph to Accompany Good to Great Rating: 4 out of 5 stars4/5Since Yesterday: The 1930s in America, September 3, 1929–September 3, 1939 Rating: 4 out of 5 stars4/5Why Should Guys Have All the Fun?: An Asian American Story of Love, Marriage, Motherhood, and Running a Billion Dollar Empire Rating: 0 out of 5 stars0 ratingsThe Lost Bank: The Story of Washington Mutual-The Biggest Bank Failure in American History Rating: 4 out of 5 stars4/5Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning from It Rating: 4 out of 5 stars4/5The Father of Spin: Edward L. Bernays and the Birth of Public Relations Rating: 4 out of 5 stars4/5The Wizards of Wall Street: Business Adventures, Once in Golconda, and The Go-Go Years Rating: 0 out of 5 stars0 ratingsThe Firm: The Story of McKinsey and Its Secret Influence on American Business Rating: 4 out of 5 stars4/5The Theory of Money and Credit Rating: 0 out of 5 stars0 ratingsThe Corporation That Changed the World: How the East India Company Shaped the Modern Multinational Rating: 5 out of 5 stars5/5The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich Rating: 5 out of 5 stars5/5How I Built This: The Unexpected Paths to Success from the World's Most Inspiring Entrepreneurs Rating: 4 out of 5 stars4/5Levi's Unbuttoned: The Woke Mob Took My Job But Gave Me My Voice Rating: 5 out of 5 stars5/5Perfume: The Alchemy of Scent Rating: 4 out of 5 stars4/5
Reviews for Start With the Future and Work Back
Rating: 0 out of 5 stars
0 ratings
0 ratings0 reviews
Book preview
Start With the Future and Work Back - Bruce Weindruch
Enjoying the preview?
Page 1 of 1