Instant Profits Guide to Facebook Ads Outreach Marketing Success
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About this ebook
Understanding how to leverage Facebook Ads is becoming a staple part of almost every social media strategy. And if you want to get your posts seen on Facebook, it’s becoming more and more likely that you’ll have to pay for reach with Facebook Outreah Ads.
Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it’s not without its questions.
How well does it work? What kind of engagement do you get? And what can you expect for your hard-earned money?
In this eBook , we’ll share with you everything you need to know about Facebook Ads to get your campaigns up and running as well as all we’ve learned from our own experiences.
Currently Facebook remains one of the most important social media platforms to promote your brand on the internet . This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that since Facebook went Social Live but one of the biggest reasons is that it’s not so obvious how Lead generation does helps in marketing role and proven that it actually works.
Facebook Lead Ads can be an invaluable tool in growing your list quickly. This ad format allows you to register subscribers in the Facebook environment without your target customer ever having to click out to go to your website.
We all know the money is in lead generation …but there's one big obstacle that can keep you from getting that money and that's GROWING the list, but great news! It's easier than you might think once you get a copy of this book .
Instant Profits Guide To Facebook Ads Outreach Marketing Success
One of the reasons online marketing has been so successful is because it can be so highly targeted if you know enough about your ideal customer to be able to connect with them through your content and ads.
Through targeting, you can then grow your marketing list quickly because you will be presenting the right people with the right offer. With this ebook , you will get familiar with ; -
- How to create the Leading Magnet
- How to setup a Effective Landing Page
- Drive traffic to your lead magnet With Facebook Ads
- Leveraging your existing traffic for rapid growth
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Instant Profits Guide to Facebook Ads Outreach Marketing Success - Hillary Scholl
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Disclaimer:
Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for.
This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying it to any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment.
Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional.
Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and other different unpredictable factors.
It is important for you to clearly understand that all marketing activities carry the possibility of loss of investment for testing purposes. Use this information wisely and at your own risk.
Copyright © 2018 Hillary Scholl
Table of Contents
Introduction
Facebook is the largest social network in the world, so it should come as no surprise that marketers are using it as a tool to generate leads and sales. The Facebook ads system is easier to use than the other large pay per click system—Google AdWords. Facebook ads are also cheaper and more highly targeted.
Those using Facebook ads naturally want to get as high a return on investment as possible from their efforts, but online shoppers are very savvy these days. It’s not that easy to get people who have seen your product and company for the first time ever to buy that product. Lead generation might be a better way to approach your marketing to boost your success.
The biggest problem with Facebook in recent years is that their organic reach—the people you can reach without spending money—has declined to nearly zero.
Most people are fans of dozens, if not hundreds of pages on Facebook. If all those pages shared several articles per day, most of the posts would just get lost, anyway. There’s just too much content being posted.
So, Facebook has implemented some changes that make it so that only a small fraction of a page’s users ever see each post.
We all know this wasn’t done solely to keep Facebook’s users happy. It’s pushed a lot of people to spend money on ads, despite having a huge following on the site. It’s a wonder they don’t have a mutiny on their hands! But since they’re such a huge source of traffic, we all do what we have to do, which is paying for ads even if we already have thousands of fans.
Yes, it sucks for those of us who paid for advertising to obtain those fans in the first place, because we then have to pay again to have our posts reach those fans we already paid for. It’s double-dipping at its finest. But if you wanna play, you gotta pay. And it’s their site, so it’s their rules.
Chapter 1
What is Lead Generation?
Lead generation is about identifying potential customers interested in your offer and trying to convert them from browsers into buyers. The most familiar example would be asking people to sign up for your email list in exchange for a gift, such as a newsletter, ebook, or special report.
Facebook Lead ads allow you to include a lead capture form right in your ad. This means those who see it and are interested don’t have to click to another page to get more information, and to give you their data. Everything can be done seamlessly right in their news feed.
This is great news for those seeking to capture leads because the less you interrupt people when they are going about their business on social media, the better. It’s also an interesting opportunity because the ads don’t really look like typical ads, and are interactive. The system allows you to create a range of forms for different purposes, and can capture different data, such as email addresses, phone numbers, zip codes and more.
Customizing your lead generation forms on Facebook in the context of an ad in such a highly targeted ad network offers an unprecedented opportunity for list growth IF you know how to create