Story Selling: How to tell an engaging story that sells your products using neuromarketing approach?
By Heba Mahdy
5/5
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About this ebook
Imagine your future loyal customer saying, ''Because of you, my life changed... since I heard you story and bought your products, my dreams are now a reality.''
That is a glimpse of Story Selling Power.
A great story that sells must do 3 things
1- Inspire people so that they believe in you, your product and themselves.
2- Engage people so that their brains are hooked emotionally and logically.
3- Motivate people to act and buy your product.
If you are an action-oriented entrepreneur, who like step by step simple shortcuts to achieve your goals... then this short, easy and quick read book is for you.
This story selling book shows you a step by step formula of crafting your story that not only connects emotionally but also motivates people to buy your products.
In this book you will know
•Super simple steps to write an engaging story based on Neuromarketing and Customers’ Psychology.
•Why good stories engage the brain? (Neuromarketing of storytelling)
•How to tell Stories that engage the hearts and the minds of your customers?
•What steps you can apply to craft an irresistible story that sells?
•How to tell Stories that inspire and motivate your customers to take action?
•How to avoid being perfectionism while writing?
•How to have a depository of personal unique stories?
•How to spice up your story and make it more engaging?
•A simple step by step blueprint you can use to write an engaging story that sells.
P.S. Free workbook and Free video course included to help you in all the steps (link inside the book)
Heba Mahdy
Heba is a wife, mum and online entrepreneur. In her previous life, she was a neuroscientist (Have a Ph.D and M.Sc. degrees in neuropharmacology as well as 5 international scientific publications in the neuroscience field).Her mission is to help people understand and nurture their brains, so that they inspire and help other people (AKA changing the world one person at a time, that’s what entrepreneurs do, right?).She shares her business and life adventures (AKA, struggles and mistakes) as well as other valuable practical information on her website and social media.You will be an added joy in this adventure. Come on join Heba and many other online entrepreneurs in this business journey.Here are the links to joinwww.businessnudge.comhttps://www.instagram.com/heba.m.mahdy/https://www.linkedin.com/in/hebamahdy/
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Book preview
Story Selling - Heba Mahdy
Story Selling
How to Tell an Engaging Story That Sells Your Products Using Neuromarketing Approach?
Copyright 2018 © by Heba Mahdy
All rights reserved
Smashwords Edition
No part of this publication may be reproduced or distributed in print or electronic form without prior permission of the author. Please respect the hard work of the author and do not participate in or encourage the piracy of copies.
Dedication
This book is dedicated to you.
For you to inspire the world one person at a time.
Table of Contents
Introduction
Brand Story Mythbusters
Neuroscience of Storytelling
How to Write Your Story’s Primary Draft
Basic Items of a Story
How to Make Your Story More Engaging
The Story Blueprint/Outline
About the author
Introduction
Why are stories so important? Why should you tell a great brand story? How can you craft a great brand story that captivates the audience and lets them handle you with their wallets and credit cards?
Authentic and engaging stories create trust.
In marketing, trust = sales.
So a story that sells is all about crafting an authentic, engaging story that triggers the factors of understanding, liking and trusting.
Stories that sell will be the ultimate place to describe the struggle and the pain your audience are feeling as well as to create a