Outdated Advertising: Sexist, Racist, Creepy, and Just Plain Tasteless Ads from a Pre-PC Era
By Ben B. Budd
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About this ebook
Outdated Advertising: Memories from a Less-than-PC Era takes a look at print advertising from the mid-1850s through the 1980s with an eye toward ads that were notorious for their sexist, racist, politically-incorrect, or other wildly inappropriate content—or for just plain bad taste. Among the dozens of full-color examples, readers will find:
Advertising has changed over the decades—that is a major understatement. Despite the nostalgia of such shows as Mad Men, the outrageous images in Outdated Advertising show readers just how far we’ve come since then.
Ben B. Budd
Ben B. Judd, Jr., Ph.D., is the former Chair of the University of New Haven Department of Marketing and International Business, and the Associate Dean of the University of New Haven School of Business. He has written extensively on advertising, and his work has appeared in places ranging from Journal of Advertising Research to Psychology magazine.
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Outdated Advertising - Ben B. Budd
Copyright © 2017 by Michael Lewis and Stephen Spignesi
All rights reserved. No part of this book may be reproduced in any manner without the express written consent of the publisher, except in the case of brief excerpts in critical reviews or articles. All inquiries should be addressed to Skyhorse Publishing, 307 West 36th Street, 11th Floor, New York, NY 10018.
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Visit our website at www.skyhorsepublishing.com.
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Library of Congress Cataloging-in-Publication Data is available on file.
Cover design by Rain Saukas
Cover photos from editors’ collection
Print ISBN: 978-1-5107-2380-1
Ebook ISBN: 978-1-5107-2382-5
Printed in China
Dedications
Michael
I dedicate this book to my coauthor, Steve. It’s been a