Chief Marketing A Complete Guide - 2019 Edition
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About this ebook
Can the chief marketing officer own the behavior and budgets of all parties who come into contact with the customer? What makes it so difficult to gain customer insights? To what extent does your organization or organization provide clients with extranet access and where do you see this technology headed? How much responsibility does a brand need to take for its digital customer experience? How do you organize and what capabilities and business processes will be necessary?
Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'
This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Chief Marketing investments work better.
This Chief Marketing All-Inclusive Self-Assessment enables You to be that person.
All the tools you need to an in-depth Chief Marketing Self-Assessment. Featuring 955 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Chief Marketing improvements can be made.
In using the questions you will be better able to:
- diagnose Chief Marketing projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices
- implement evidence-based best practice strategies aligned with overall goals
- integrate recent advances in Chief Marketing and process design strategies into practice according to best practice guidelines
Using a Self-Assessment tool known as the Chief Marketing Scorecard, you will develop a clear picture of which Chief Marketing areas need attention.
Your purchase includes access details to the Chief Marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria:
- The latest quick edition of the book in PDF
- The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
- The Self-Assessment Excel Dashboard
- Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
- In-depth and specific Chief Marketing Checklists
- Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
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Chief Marketing A Complete Guide - 2019 Edition - Gerardus Blokdyk
Chief Marketing
Complete Self-Assessment Guide
The guidance in this Self-Assessment is based on Chief Marketing best practices and standards in business process architecture, design and quality management. The guidance is also based on the professional judgment of the individual collaborators listed in the Acknowledgments.
Notice of rights
You are licensed to use the Self-Assessment contents in your presentations and materials for internal use and customers without asking us - we are here to help.
All rights reserved for the book itself: this book may not be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.
The information in this book is distributed on an As Is
basis without warranty. While every precaution has been taken in the preparation of he book, neither the author nor the publisher shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
Copyright © by The Art of Service
http://theartofservice.com
service@theartofservice.com
About The Art of Service
The Art of Service, Business Process Architects since 2000, is dedicated to helping stakeholders achieve excellence.
Defining, designing, creating, and implementing a process to solve a stakeholders challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.
Unless you’re talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions.
Someone capable of asking the right questions and step back and say, ‘What are we really trying to accomplish here? And is there a different way to look at it?’
With The Art of Service’s Standard Requirements Self-Assessments, we empower people who can do just that — whether their title is marketer, entrepreneur, manager, salesperson, consultant, Business Process Manager, executive assistant, IT Manager, CIO etc... —they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better.
Contact us when you need any support with this Self-Assessment and any help with templates, blue-prints and examples of standard documents you might need:
http://theartofservice.com
service@theartofservice.com
Included Resources - how to access
Included with your purchase of the book is the Chief Marketing Self-Assessment Spreadsheet Dashboard which contains all questions and Self-Assessment areas and auto-generates insights, graphs, and project RACI planning - all with examples to get you started right away.
How? Simply send an email to
access@theartofservice.com
with this books’ title in the subject to get the Chief Marketing Self Assessment Tool right away.
You will receive the following contents with New and Updated specific criteria:
•The latest quick edition of the book in PDF
•The latest complete edition of the book in PDF, which criteria correspond to the criteria in...
•The Self-Assessment Excel Dashboard, and...
•Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation
•In-depth specific Checklists covering the topic
•Project management checklists and templates to assist with implementation
INCLUDES LIFETIME SELF ASSESSMENT UPDATES
Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Get it now- you will be glad you did - do it now, before you forget.
Send an email to access@theartofservice.com with this books’ title in the subject to get the Chief Marketing Self Assessment Tool right away.
Purpose of this Self-Assessment
This Self-Assessment has been developed to improve understanding of the requirements and elements of Chief Marketing, based on best practices and standards in business process architecture, design and quality management.
It is designed to allow for a rapid Self-Assessment to determine how closely existing management practices and procedures correspond to the elements of the Self-Assessment.
The criteria of requirements and elements of Chief Marketing have been rephrased in the format of a Self-Assessment questionnaire, with a seven-criterion scoring system, as explained in this document.
In this format, even with limited background knowledge of Chief Marketing, a manager can quickly review existing operations to determine how they measure up to the standards. This in turn can serve as the starting point of a ‘gap analysis’ to identify management tools or system elements that might usefully be implemented in the organization to help improve overall performance.
How to use the Self-Assessment
On the following pages are a series of questions to identify to what extent your Chief Marketing initiative is complete in comparison to the requirements set in standards.
To facilitate answering the questions, there is a space in front of each question to enter a score on a scale of ‘1’ to ‘5’.
1 Strongly Disagree
2 Disagree
3 Neutral
4 Agree
5 Strongly Agree
Read the question and rate it with the following in front of mind:
‘In my belief,
the answer to this question is clearly defined’.
There are two ways in which you can choose to interpret this statement;
1.how aware are you that the answer to the question is clearly defined
2.for more in-depth analysis you can choose to gather evidence and confirm the answer to the question. This obviously will take more time, most Self-Assessment users opt for the first way to interpret the question and dig deeper later on based on the outcome of the overall Self-Assessment.
A score of ‘1’ would mean that the answer is not clear at all, where a ‘5’ would mean the answer is crystal clear and defined. Leave emtpy when the question is not applicable or you don’t want to answer it, you can skip it without affecting your score. Write your score in the space provided.
After you have responded to all the appropriate statements in each section, compute your average score for that section, using the formula provided, and round to the nearest tenth. Then transfer to the corresponding spoke in the Chief Marketing Scorecard on the second next page of the Self-Assessment.
Your completed Chief Marketing Scorecard will give you a clear presentation of which Chief Marketing areas need attention.
Chief Marketing
Scorecard Example
Example of how the finalized Scorecard can look like:
Chief Marketing
Scorecard
Your Scores:
BEGINNING OF THE
SELF-ASSESSMENT:
Table of Contents
About The Art of Service7
Included Resources - how to access7
Purpose of this Self-Assessment9
How to use the Self-Assessment10
Chief Marketing
Scorecard Example12
Chief Marketing
Scorecard13
BEGINNING OF THE
SELF-ASSESSMENT:14
CRITERION #1: RECOGNIZE15
CRITERION #2: DEFINE:26
CRITERION #3: MEASURE:42
CRITERION #4: ANALYZE:56
CRITERION #5: IMPROVE:72
CRITERION #6: CONTROL:87
CRITERION #7: SUSTAIN:99
Chief Marketing and Managing Projects, Criteria for Project Managers:125
1.0 Initiating Process Group: Chief Marketing126
1.1 Project Charter: Chief Marketing128
1.2 Stakeholder Register: Chief Marketing130
1.3 Stakeholder Analysis Matrix: Chief Marketing131
2.0 Planning Process Group: Chief Marketing133
2.1 Project Management Plan: Chief Marketing135
2.2 Scope Management Plan: Chief Marketing137
2.3 Requirements Management Plan: Chief Marketing139
2.4 Requirements Documentation: Chief Marketing141
2.5 Requirements Traceability Matrix: Chief Marketing143
2.6 Project Scope Statement: Chief Marketing145
2.7 Assumption and Constraint Log: Chief Marketing147
2.8 Work Breakdown Structure: Chief Marketing150
2.9 WBS Dictionary: Chief Marketing152
2.10 Schedule Management Plan: Chief Marketing154
2.11 Activity List: Chief Marketing156
2.12 Activity Attributes: Chief Marketing158
2.13 Milestone List: Chief Marketing160
2.14 Network Diagram: Chief Marketing162
2.15 Activity Resource Requirements: Chief Marketing164
2.16 Resource Breakdown Structure: Chief Marketing166
2.17 Activity Duration Estimates: Chief Marketing168
2.18 Duration Estimating Worksheet: Chief Marketing170
2.19 Project Schedule: Chief Marketing172
2.20 Cost Management Plan: Chief Marketing174
2.21 Activity Cost Estimates: Chief Marketing176
2.22 Cost Estimating Worksheet: Chief Marketing178
2.23 Cost Baseline: Chief Marketing180
2.24 Quality Management Plan: Chief Marketing182
2.25 Quality Metrics: Chief Marketing184
2.26 Process Improvement Plan: Chief