Musician 2.0: How to earn money writing music to sell it online

By Stefano Calicchio

How to turn your passion for music into a source of income? Is it possible to sell your music directly on the web? How can you promote your work at low cost while achieving important results? The whole truth and much more is available in "Musician 2.0", a complete guide to the art of producing and selling your music thanks to the new tools offered by the internet.
Inside you will discover why the music market today is able to offer excellent earning possibilities to all independent musicians, how to realize step by step your marketing plan and how to distribute your contents on the main world music stores (iTunes, Spotify, Amazon Music and many others). Finally, you will find tips and step-by-step guides to promote your music business.
Stop waiting for the great opportunity and start creating endless career opportunities in the world music market with the tips, guides and step-by-step examples in this manual.

• Language: English
• Publisher: Stefano Calicchio
• Release date: Nov 8, 2020
• ISBN: 9791220217538

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Introduction

Over the last decade, I have thoroughly explored the world of music marketing and all the know how related to it. I have flipped through the pages of renowned and niche marketing manuals, read thousands of researches and university studies and made numerous bibliographic in-depth studies. Finally, I applied the techniques best suited to the purpose, adding the tricks of the trade derived from my personal experience, thus refining the results.

All this led me to a very interesting and indicative conclusion. In the era of internet, wikipedia and universal and shared knowledge there are many studies on how to write and make music, but there is very little material that can explain just as effectively how to promote one's musical work.

This manual was therefore created with a practical purpose: to provide independent musicians with the tools they need to promote their musical works with simplicity. An ease that comes from the enormous possibilities offered by the web, a global sales platform accessible at a very low cost for anyone. A revolution also and above all for the world of music, since for the first time in the history of our modern economy, musicians really have the possibility to sell directly to fans the works of their creativity, without intermediaries.

When you know how to successfully carry out this process, you enter a virtuoso mechanism where the musician earns a higher percentage of his or her work and needs fewer sales to maintain his or her passion. At the same time, the buyer saves on his purchase by eliminating the classic industry chain.

In the traditional music market, distribution costs inevitably force the buyer's choice, because the industry needs to be particularly selective when choosing music and can only invest significant budgets in a small number of cases. This is the phenomenon of blockbusters and charts, with which everyone is very familiar. On the other hand, this particular mechanism seems to leave out of play most musicians who cannot access traditional distribution channels.

Thanks to the internet, things are changing very quickly. Today it is possible for anyone to produce a quality record without extremely expensive equipment, to sell it directly on the web and take control of their own destiny.

But to succeed in all this, you need to understand the principles of online music marketing and know how to apply them correctly. This manual will explain how to structure your marketing plan, giving your music works the visibility they need to stand out.

Therefore, apply with confidence the indications contained in this book to begin to see the first results in a short time. In fact, in the following pages you will be given the best strategies and a very specific method to promote your music directly on the web.

Chapter 1: The online sale of your music products

Thanks to the internet, today every independent musician has a market worth billions of euros in which they can distribute and sell their music. In this chapter we will see how to use the great digital music revolution to turn your passion for music into a source of income.

Why sell your music directly online

Selling your music directly on the web can be a very enjoyable and rewarding activity, but at the same time it requires the development of sales skills that are not strictly in the music field.

When someone contacts me asking me how to develop the sale of his musical works on the internet, the first thing I explain is that the sales process is just as hard and tiring as the production of the work.

If this were not the case, there would be no need for this manual, but neither would it explain why one of the most important and most budget-conscious areas of any music label is marketing.

So the first thing to understand is that the internet will not magically bring you many sales as soon as you release a new music album. In order to achieve this, you will need specific skills and know-how, and at the same time you will need to work hard on your marketing plan.

For anyone who decides to really commit to this path, the good news is that almost all e-business studies in the industry ensure direct distribution of music on the internet as the leading digital marketplace of the new century.

The biggest problem for an emerging musician is not the quality or style of his or her music, but the lack of an audience large enough to get interesting feedback, both in terms of music style and financial income.

The lack of specific knowledge