Copywriting for the Web: A Guide to the Basics of Online Writing

By Thrivelearning institute Library

Although many people seem to think that writing effective copy for the web is easy, it isn’t.

If you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.

In this book, we will look at the basics of producing good copywriting for the web.

It is important to remember that web users are active, not passive. So if they can not find a reason for staying on a site, then they will leave it.

What is important when writing any copy for the web is that you reassure any visitors that they are in the right place, and that they should continue to read on.

So when providing them with facts, let the facts speak for themselves. It is important that you make your descriptions compelling, although not excessive.

There's a lot to cover which is different from writing a term paper, a book, or a resume.

Get this book and find out!

• Language: English
• Publisher: Lulu.com
• Release date: Sep 6, 2013
• ISBN: 9781304402165

Book preview

Copywriting for the Web

A Guide to the Basics of Online Writing

from the files of the Thrivelearning Institute Library

Published 2013 under Creative Commons License - NonCommercial-ShareAlike 3.0 Unported

Visit Thrivelearning Institute Library for more materials and related books.

LEGAL NOTICE

The Publisher has striven to be as accurate and complete as possible in the creation of this report, notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet.

While all attempts have been made to verify information provided in this publication, the Publisher assumes no responsibility for errors, omissions, or contrary interpretation of the subject matter herein. Any perceived slights of specific persons, peoples, or organizations are unintentional.

In practical advice books, like anything else in life, there are no guarantees of income made. Readers are cautioned to reply on their own judgment about their individual circumstances to act accordingly.

This book is not intended for use as a source of legal, business, accounting or financial advice. All readers are advised to seek services of competent professionals in legal, business, accounting, and finance field.

Introduction

Although many people seem to think that writing effective copy for the web is easy, it isn’t. So if you want to ensure that your readers and your customers understand how your website works and what it can do for them, you need to produce good copywriting for it.

In this book, we will look at