Summary: A Good Hard Kick in the Ass: Review and Analysis of Adams' Book
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About this ebook
This complete summary of the ideas from Rob Adams' book "A Good Hard Kick in The Ass" shows that many aspiring entrepreneurs believe that their ideas are groundbreaking, their markets are ripe and all they need is some capital and a bit of advertising and they’re good to go. The author points out that it is not the case; it offers instead a frank reality check about what really matters in a startup. It highlights a set of nine fundamentals to starting and growing a business. It also pinpoints five key milestones to aim for when getting your product to market, from validating the prospective market and designing a business model to lining up investors and proving the product can be made. This summary demonstrates the importance of shifting your emphasis from the business model to the sales model, with useful explanations of the four most common sales models used by startups. If the product sells investors will back it and your company will be a success. Anyone looking to start and grow a new business will appreciate the candid advice in this engaging summary.
Added-value of this summary:
• Save time
• Understand the key concepts
• Increase your business knowledge
To learn more, read "A Hard Kick in the Ass" and discover advice to start and grow a new business.
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Book Presentation: A Good Hard Kick In The Ass by Rob Adams
Summary of A Good Hard Kick In The Ass (Rob Adams)
Book Presentation: A Good Hard Kick In The Ass by Rob Adams
Book Abstract
MAIN IDEA
There are many myths about starting a business which are distracting and misleading for aspiring entrepreneurs, for example:
I have a great idea for a new business. Now all I need is $10 million to get the company on its feet and going.
I have a new idea that’ll be a billion dollar business – all we need is a tiny slice of the $50 billion Internet market
.
All I need is enough money to do some good advertising, and then my business will be able to go public in a couple of years
.
This is such a great new idea that no one has ever thought of it before – we will have no competition.
Anyone who believes these myths needs a good swift kick in the pants because they have nothing to do with how successful companies are actually started and grown in the intensely competitive winner-takes-all battles of the real world. Unless a potential business builder can ignore the hype and get back to the fundamentals, they stand little chance of success.
So just what, exactly, are the fundamentals of starting and growing a business? There are nine principles and five milestones:
In essence, unless you stick to and handle the fundamentals well, nothing else really matters – you’ll simply end up as roadkill
on the highway to success. Pure and simple, a business exists to make money. Unless you have a straightforward and logical way to