Success Leaves Clues: Tips and Techniques to Reach Your Maximum Potential

By Miguel A. de Jesus

Do you find yourself up at night, worrying about the future of your job or company? Do you believe you've tried everything in your power to make your business successful, with no results? Do you feel neglected or over-looked, yet ripe for your next opportunity?
My book will not only turn your business around, it will change your life. Because when

• Language: English
• Publisher: Purpose and Action, LLC
• Release date: Dec 4, 2013
• ISBN: 9781939758163

Book preview

"In his book, Success Leaves Clues, Miguel de Jesús gives business owners, entrepreneurs, leaders, and those who aspire to greater heights of success, very clear direction on how to achieve outstanding business and personal success. It’s a quick read that once you begin you won’t want to stop because the ideas come at you in rapid-fire succession. Before you open the first page be sure you have a pen, notepad, and highlighter handy. You’ll need them to capture the ideas you’ll want to implement at your first opportunity.

If you were to humanize Leadership, Business Success, and Personal Achievement, they would look exactly like Miguel de Jesús. Among his peers and in various business circles nationwide, Miguel is known as one of business’s most knowledgeable and respected experts. In his book, Success Leaves Clues, Miguel lays out practical steps that any business owner, entrepreneur, or leader can quickly understand, effectively implement, and begin profiting from right away.

Success Leaves Clues is destined to be one of the most practical and important set of how-tos that business owners or leaders will read this year. Miguel de Jesús, one of America’s top thought-leaders and coach to many C-Level executives, gives clear and detailed insight into who is the real boss, the true purpose of a business, why people buy (and why they don’t), and how to grow a business through referrals. You’ll learn how to increase your effectiveness, improve your problem-solving skills, and how to recognize and then capitalize on the successes of others. This is an absolute must-read book for anyone desiring to improve themselves or take their businesses to new heights."

—Martin Howey, CEO

www.TopLineBusinessSolutions.com

"I have known Miguel de Jesús for a number of years now, and I can say without hesitation that he is an exceptional person. His knowledge, skill, and integrity are beyond reproach. A portion of his remarkable wisdom is contained in this book. Read the book, ponder it, but most importantly, put the wisdom contained in these pages to work. You will profit by doing so."

—Ray Edwards

Copywriter & Marketing Consultant

Tips and Techniques to Reach

Your Maximum Potential

Miguel de Jesús

CMV MANAGEMENT

Copyright © 2013 by Miguel de Jesús

All Rights Reserved.

Purpose&Action, LLC

3225 McLeod Dr., Ste 100

Las Vegas, NV 89121

[e-mail]

Miguel de Jesús

[e-mail]

ISBN: 978-1-939758-15-6 Paperback

ISBN: 978-1-939758-16-3 ebook

Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without the permission of the copyright owner is unlawful. Request for permission or further information should be addressed to the Permissions Department, Impact Press Ltd.

The people and events described and depicted in this novel are fictitious and any resemblance to actual incidents or individuals is unintended and coincidental.

No part of this book may be reproduced, stored in a retrieval system or transmitted in any form by an electronic, mechanical, photocopying, recording means or otherwise without prior written permission of the publisher.

To my family: Victoria, Vicki, Mike, Chris, Gabriella, Carlos and sister-in-law, Anna. My parents Julio and Eva de Jesús and my family in Puerto Rico, Julio, Julito and Marta. You have all contributed to my growth as a husband, dad, grandfather and friend. Also a special recognition to my friend since my youth, Jose A. Gomez.

To my cousins: Mary, Joe Jr., Manny, Sara, Tony and Paquita, I thank you for the warmth, caring, support and love that you gave our family throughout and after our times on the Lower East Side of New York.

To my business mentors, coaches and friends: Tammy Wong, PhD., Jeanne Hurlbert, PhD., Martin Howey, Julianne Gardner, Connie Ragen Green, Ray Edwards, Armand Morin, Pam and Chris Hendrickson, Mike Koenigs, Jim Horan, Alex Mandossian, Ed Rush, James Malinchak, Steve Siebold, Jonathan Sprinkles, Jim Palmer, Adam Urbanski, and my Friends at EOS Worldwide.

Contents

Introduction

Increasing Your Effectiveness

Exposure to New Ideas

How We Retain Information

Five Steps of Learning and Retention

Action Makes the Difference

The Business You’re In

CHAPTER 1

Achieving Outstanding Business Success

Personal Traits of Exceptional Performers

What Failures Don’t Like to Do

Eight Personal Qualities for Success

Six Personal Abilities Help Guarantee Results

CHAPTER 2

How Do Your Customers See You?

Five Types of Salespeople

How Do Your Customers See You?

What Your Customers Really Want

Products and Services, or Advice?

CHAPTER 3

How Much Are You Worth?

Three Keys for Success

Obtaining Superior Rewards

Guaranteeing Business Success

The Law of Unlimited Abundance

Disney’s Law Can Work for You!

You Reap What You Sow

The Customer Signs Your Paycheck

CHAPTER 4

Why People Buy

People Buy for the Benefits

Motives for Buying

The Loyalty of the Customer

CHAPTER 5

The Main Purpose of Your Business

Knowing How to Profitably Attract Quality Customers

Ethically Exploit Their Maximum Financial Potential

Convert Your Customers to Advocates Who Actively and Enthusiastically Refer You to Others

Keep Your Customers for Life

CHAPTER 6

The Four Primary Ways to Grow Your Business

Get More Customers

Get Your Customers to Make Larger Than Average Purchases

Get Your Customers to Buy From You More Often

Extend Your Customers’ Average Buying Lifetime

CHAPTER 7

How Much Are Your Customers Really Worth?

Knowing the Value of Your Customers Influences the Way You Treat Them

Knowing the Value of Your Customers Influences How Much You Can Spend to Get a New One, or Keep an Existing One

Epilogue

Introduction

If someone could wave a magic wand and suddenly change something about your chosen profession or business, what one thing would you have them change?

Would you have them provide you with an easier way to contact more, better qualified prospects? And would you want those prospects as well as your current customers to view you as even more of a professional, or maybe even an expert in your field?

You may be good now, but how would you like to be even better at making more effective, more persuasive presentations? Perhaps you would like to be more effective at closing sales or handling objections. Or is repeat business more important to you?

What if your current customers felt that you were the only person or the only business who understood and could effectively serve their specialized, unique and individual needs?

Or how about referrals? Take the best customer you have right now. How would you like to have more contacts just like them than you could possibly handle? What one thing would you change to make you a better, happier, and more productive businessperson?

Whether your business is in need of a serious overhaul, or if you are simply reading out of curiosity, you are about to embark on a journey that will help your business reach its maximum potential. And the start of any journey begins with a decision—your decision.

So many people are daunted by decision-making. For many, the roadblock is that they don’t think change is necessary. For others, it’s the sheer number of options before them that prevents them from choosing one course of action.

By deciding to read this book, you have chosen to cut through that red tape of decision-making in order to gain the resources and strategies that you need—now.

In the chapters to follow, we’ll be discussing not only these areas, but other factors that are critical for you to realize real business success. Throughout the pages of this manual we’ll explore some of the most effective ideas and