SYNDICATE: A Brand New Way to Finance Real Estate

By Adam Gower

If you'd like to raise as much money as you need for your real estate deals regardless of how many investors you currently have or how many deals you've done before, then SYNDICATE will be the most important book you will ever read.

Everyth

• Language: English
• Publisher: GowerCrowd
• Release date: Oct 23, 2020
• ISBN: 9780578799513

Adam Gower

Adam Gower is a bilingual, 30-year veteran in real estate, banking, and finance who earned his Ph.D. in banking history at the University College London. He has held senior management positions at some of the largest companies and institutions in the world and is recognized as an industry thought leader on the impact of crowdfunding on real estate. During the 1990's he lived in Japan, working as the President and CEO of a major Hollywood studio developing their real estate portfolio throughout the Asia Pacific Region. After the financial crisis of 2008 had taken hold, Dr. Gower was recruited to advise the largest regional bank in California on their asset disposition strategy, assisting them to divest of a large portfolio of real estate collateralized loans, and subsequently in doubling the institution's size. He subsequently went on to work at Colony Capital, one of the world's largest private equity real estate firms, where he worked on assets acquired with the FDIC as a result of the global financial crisis. When the JOBS Act of 2012 was passed, Dr. Gower had been actively engaged in tech startup angel investing. He quickly realized that commercial real estate finance would be transformed by the new regulations by permitting equity to be raised online. Seeing that this would bring about a revolution in the industry he formed GowerCrowd, an agency geared to assisting real estate developers raise money for their projects, and to educating investors how to invest online. Dr. Gower lives and works in California and has taught the only fully accredited university course in the country that focuses on how to raise money by and invest in crowdfunded real estate syndications. The course was a 'flipped course' allowing students to study the primary curriculum online, while engaging in practical learn-by-doing exercises in class. He is host of an internationally syndicated podcast focused exclusively on real estate crowdfunding, The Real Estate Crowdfunding Show, Syndication in the Digital Age, and publishes one of the most popular real estate investing blogs on the web. Dr. Gower is author of several books focused on the history of real estate crowdfunding, real estate investing, and risk mitigation, and his educational courses have been sold worldwide. For more information on the author, go to: https://gowercrowd.com/

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Copyright 2020

All rights reserved, including the right of reproduction in whole or part in any format.

First edition published October 2020

All production design are trademarks

For information regarding bulk purchases of this book, digital purchase and special discounts, please contact the author

Table of Contents

A Personal Note From Adam Gower

Part I: The Way Forward

Part II: A Blueprint For Success

But This is NOT for Everyone

Works for ALL Kinds of Real Estate

It was the language of digital marketing, of content marketing.

You Only Need Three Things to Succeed

INVESTORS WILL COME TO YOU

Part III: Investor Acquisition

The Indoctrination Email Sequence

Build a FUNNEL to Channel Prospects

5 Ways to SUPERCHARGE Your Investor Acquisition Process

Part IV: How to Optimize Your Website for Conversions

Part V: Virtuous Circle of Communication

Virtuous Circle of Communication Starts

Part VI: Content Factoring

Be seen everywhere, by everyone, all the time

AN ASSET TO YOUR COMPANY

Part VII: 7 Action Points to do RIGHT NOW

Appendix 1 GowerCrowd Brand Guide

FREE Training

A Personal Note From Adam Gower

The Real Estate World Has Changed

The man who has a thing to sell,

And goes and whispers it down a well,

Is not so likely to collar the dollars,

As he who climbs a tree and hollers!

Henry Taunt, 1902

The world has changed.

Real estate finance is being transformed, as so many industries before it, by a transition to the online world and I wrote this book to help you benefit and thrive from these changes.

It is written to give you the tools you need to build your reputation, to be seen, to be heard, to be trusted by more investors, to be recognized as an industry leader and to raise as much money for your projects as you could possibly ever need.

And the biggest discovery you will make when you implement what you learn in this book, is that raising capital has never been easier.

Investors will be attracted to you as a center of gravity for their investment dollars… they will see you as an authority and will be presold on your deals before you even pitch them.

Follow the tactics, techniques, and systems in this book and your entire money raising effort will be made easier, faster, and more effective.

You’ll spend less time financing your deals and more time finding them.

The Era of In-Person Networking is OVER.

No more tedious networking at the country club, foundation, or association in the random hope that you might just bump into an investor.

Never wine and dine prospects again.

No more two-hour pitch meetings to raise equity for your deals.

When you follow the blueprint laid out for you in this book, you won’t have to go out searching for investors: They will come to you.

You will convert prospects into active investors, active investors into repeat investors, and repeat investors into advocates for you, recommending your deals to their friends, relatives and colleagues.

AN EXTRAORDINARY OPPORTUNITY

Until recently the only way you could raise money for real estate was in-person from people you already knew.

But now you can reach out to every investor ONLINE.

Think about the sheer power of that for a moment.

Before you would have to make one phone call to one person one at a time. Now you can post one message on LinkedIn, Facebook, Twitter or any number of other social media platforms, and the whole world can see it.

And that’s totally free.

You can send emails to thousands of people at once, you can advertise to hyper-targeted groups of your ideal investors, you can hold webinars in front of hundreds of investors, or go on podcasts to pitch to thousands of prospects, all who have asked to listen to you and who are glued to your every